Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. With this type of software in your arsenal of marketing tools, you can show the journey of your prospects from their initial touchpoint online, to their moment of conversion with sales.
If you're just about to do your Salesforce Pardot integration, stop and read this article first! Learn the common mistakes we see marketers make and why you need to avoid them
Take control early and get your new marketing automation software up and running with these Pardot quick start basics. Avoid having to go back and troubleshoot or redo things to suit your marketing needs.
Whether you're a business just getting set up with Pardot, or a consultant who needs to know the software better, this DIY course will show you how.
Take a look at how your SaaS platform can integrate with Salesforce and Pardot with this free systems architecture diagram designed by Macram.
Implementing Pardot doesn't have to be difficult. Read through our comprehensive guide to learn what to expect from your implementation project.