Implementation Blog Category

10 Signs Your Salesforce Implementation Has Issues

Getting a martech proposal over the line takes time and patience. So, when you’ve waited months for C-suite or budget approval on your dream Salesforce marketing platform, it’s tempting to rush into implementation, launch campaigns, and hope to prove ROI faster.

How Agentforce Guardrails Protect Your Brand

It’s natural to approach artificial intelligence tools with caution. In fact, it’s the right thing to do. Every now and then, we hear a horror story about AI gone wrong, witnessing the fallout that has PR and marketing teams scrambling into damage control mode. When it comes to Salesforce AI, Agentforce guardrails protect your brand from having this worst-case scenario.

Unpacking Marketing Cloud Advanced [eBook]

Marketers comparing Marketing Cloud Editions are often confused about the options available to them - and the new products added in 2024 have only heightened that confusion! Marketing Cloud Advanced Edition is one of these new products. In our latest eBook, we unpack everything you need to know about this Salesforce tool.

Understanding Marketing Cloud Editions: Growth & Advanced [Webinar Replay]

Salesforce customers from across the globe recently tuned into a live webinar hosted by MarCloud Consulting, featuring Chris Pannell, Regional Vice President at Salesforce, and Tom Ryan, Founder and CEO of MarCloud. The session covered everything from Marketing Cloud Growth and Advanced Editions to the role of Data Cloud and Einstein AI.

Marketing Cloud Growth vs Advanced Edition: Which is Best?

When you’re choosing a marketing automation platform, it’s important to find the best fit for your business’s goals and growth stage. Salesforce Marketing Cloud offers two powerful ‘built on-core’ options - Growth and Advanced Editions - each with unique strengths to support different marketing needs.

Why MarCloud Loves Marketing Cloud Advanced Edition

At MarCloud, we’ve always been huge fans of Salesforce and the incredible tools they offer across the entire customer lifecycle. From supporting brands in lead generation to enabling meaningful, ongoing customer relationships, Salesforce has consistently delivered innovative solutions that empower marketers. But with Marketing Cloud Advanced Edition, Salesforce has taken things to a whole new level.

Connect Marketing Cloud & WhatsApp for Customer Journeys

The Marketing Cloud WhatsApp integration enables marketers to connect accounts and send WhatsApp messages using Journey Builder. While the setup seems simple, the truth is there are a few steps to preparing Marketing Cloud Engagement for WhatsApp sends.

Marketing Cloud Advertising: More Important Than Ever?

According to the latest Salesforce State of Marketing Report, advertising spend has jumped 3% for B2B marketers and 4% for B2C marketers since 2022. What isn’t clear from the report is how many of these marketers are tapping into Marketing Cloud Advertising for centralising their campaigns. If they’re not, they’re missing out.

8 Must-Know Tips for Salesforce Data Extensions

Previously on the MarCloud blog, we covered the ins and outs of what Marketing Cloud Data Extensions are and why they’re important. So for this post, I’m going to assume you’re familiar and in the process of preparing to create your own.

What is a Data Extension in Marketing Cloud?

Marketers using Salesforce Marketing Cloud don’t need to be data scientists. However, there’s no denying that you can do more with Marketing Cloud Engagement when you understand the ways and whys of data modelling. One of the first questions we receive when a client is inexperienced with the platform is: what the heck is a ‘Data Extension’?

Salesforce Marketing Cloud vs HubSpot: What’s the Difference?

There are plenty of big names in the marketing automation world, but two of the biggest are Salesforce and HubSpot. If you’re searching for a marketing automation solution, it’s likely both of them are on your shortlist.

4 Things to Know About Marketing Cloud Growth Edition

Creating a Marketing Cloud Data Model: Where to Start

One of the biggest challenges for marketers new to Marketing Cloud Engagement is the need to steer away from simple subscriber lists and instead make use of Data Extensions and other more advanced data modelling because some features of Marketing Cloud, such as Journey Builder, require it.

6 Benefits of Salesforce Data Cloud for Marketing

There’s no arguing with the fact that quality data is the lifeblood of successful marketing. The way our data is collected, structured and kept clean determines just how much is possible with our marketing activities, particularly when it comes to automating customer journeys. Which is why there are so many benefits of tapping into Salesforce Data Cloud for marketing.

Pardot User Roles Explained: From Default to Custom

Whether you’re implementing Pardot (now called Account Engagement) for the first time, or onboarding a new team member who needs access to Pardot, you’ll need to understand the various Pardot user roles and permission sets.