Implementation Blog Category

Pardot vs HubSpot & Why Teams Are Switching [Webinar]

HubSpot vs Salesforce for Enterprise Marketing + Video Demos

Choosing between HubSpot and Salesforce is one of the most common decisions enterprise marketing teams face when looking to scale lead generation, demonstrate ROI, and get more done with less technical complexity. It’s no small task and often results in comparison fatigue and confusion.

Build Unified Profiles with Data Cloud Batch Data Transforms

If your customer data is already fairly clean, meaning you have consistent names, emails, and no major duplication, you might not need to rely on Salesforce’s Identity Resolution to create a 360° view of your customers. Instead, there’s a simpler, more cost-effective route: Salesforce Data Cloud Batch Data Transforms.

13 HubSpot Marketing Hub Features You Won’t Find in MCAE

How to Bring Your Own AI Model to Salesforce Data Cloud

AI is no longer a nice-to-have. Martech platforms are racing to embed it into core functionality, and unsurprisingly, Salesforce is already out in front. Their customer data platform, Salesforce Data Cloud, lets you integrate your own AI models using something called ‘Bring Your Own Model’ (BYOM).

How to Add HubSpot Lists to Salesforce Campaigns

When marketing and sales teams operate in silos, opportunities slip through the cracks. Leads generated by marketing may not reach sales promptly, and sales might lack context about a lead’s journey. Or worse, qualified leads sit untouched because the sales team doesn’t know how warm they are.

How to Trial Salesforce Data Cloud with a Pilot Project

Salesforce Marketing Cloud vs Mailchimp for Growing Businesses

Choosing a marketing automation platform that can grow with your business isn’t easy. Salesforce Marketing Cloud vs Mailchimp is a common comparison, and while both platforms are popular, they serve very different needs. To help you make the right choice, here’s how they differ.

10 Signs Your Salesforce Implementation Has Issues

Getting a martech proposal over the line takes time and patience. So, when you’ve waited months for C-suite or budget approval on your dream Salesforce marketing platform, it’s tempting to rush into implementation, launch campaigns, and hope to prove ROI faster.

How Agentforce Guardrails Protect Your Brand

It’s natural to approach artificial intelligence tools with caution. In fact, it’s the right thing to do. Every now and then, we hear a horror story about AI gone wrong, witnessing the fallout that has PR and marketing teams scrambling into damage control mode. When it comes to Salesforce AI, Agentforce guardrails protect your brand from having this worst-case scenario.

Unpacking Marketing Cloud Advanced [eBook]

Marketers comparing Marketing Cloud Editions are often confused about the options available to them - and the new products added in 2024 have only heightened that confusion! Marketing Cloud Advanced Edition is one of these new products. In our latest eBook, we unpack everything you need to know about this Salesforce tool.

Understanding Marketing Cloud Editions: Growth & Advanced [Webinar Replay]

Salesforce customers from across the globe recently tuned into a live webinar hosted by MarCloud Consulting, featuring Chris Pannell, Regional Vice President at Salesforce, and Tom Ryan, Founder and CEO of MarCloud. The session covered everything from Marketing Cloud Growth and Advanced Editions to the role of Data Cloud and Einstein AI.

Marketing Cloud Growth vs Advanced Edition: Which is Best?

When you’re choosing a marketing automation platform, it’s important to find the best fit for your business’s goals and growth stage. Salesforce Marketing Cloud offers two powerful ‘built on-core’ options - Growth and Advanced Editions - each with unique strengths to support different marketing needs.

Why MarCloud Loves Marketing Cloud Advanced Edition

At MarCloud, we’ve always been huge fans of Salesforce and the incredible tools they offer across the entire customer lifecycle. From supporting brands in lead generation to enabling meaningful, ongoing customer relationships, Salesforce has consistently delivered innovative solutions that empower marketers. But with Marketing Cloud Advanced Edition, Salesforce has taken things to a whole new level.

Connect Marketing Cloud & WhatsApp for Customer Journeys

The Marketing Cloud WhatsApp integration enables marketers to connect accounts and send WhatsApp messages using Journey Builder. While the setup seems simple, the truth is there are a few steps to preparing Marketing Cloud Engagement for WhatsApp sends.