Making Sense of Marketing Cloud Connect
A top feature of Marketing Cloud Engagement is its ability to integrate with Sales Cloud and Service Cloud via Marketing Cloud Connect.
Get inspiration for your next marketing automation program with our
growing library of helpful Pardot, Salesforce, and Marketing Cloud content.
Pardot Domain Setup: A Step-by-Step Guide
Clients or consultants don't need to be anxious about their Pardot domain setup. It's pretty easy when you know what to do. Here's a guide!
How to Set Up Your Pardot Tracker Domain
Implementing Pardot (now called Account Engagement) comes with two types of domain setup, one of which is what we call creating a ‘tracker domain’.
How Long Does it Take to Learn Pardot?
Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed
Is Pardot a CRM? (& Other Implementation Q...
If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?
Salesforce Marketing Cloud: An Eloqua Alternative
You may have already heard that Oracle is laying off hundreds of its employees primarily focused on the advertising and customer experience group. This could massively impact Eloqua customers and for some, it will be the beginning of a search for Eloqua alternatives.
The Pardot Business Units Implementation Guide
Your go-to comprehensive Pardot Business Units Implementation Guide with considerations and exercises to ensure you're set up for success.
Pardot Webinar: Marketing Through the Customer ...
Recently myself and MarCloud's Executive Director, Jake Bond, held an exclusive webinar that walked Pardot users through best-practice marketing automation strategies and talked about what other customers are doing to achieve results within their vertical.
How Salesforce Engage Works With Pardot (&...
Nurturing prospects shouldn’t stop as soon as they are converted to leads and Salesforce Engage is specifically designed to boost nurture and prospect engagement. Read on for a detailed explanation.
Pardot vs HubSpot vs Marketo – What’s the...
These three automation software are consistently in the top 10 rankings by G2 and other reputable sources. In the interest of helping you understand how; Pardot vs Hubspot vs Marketo, compare, let’s discuss their differences.