How Salesforce Engage Works With Pardot (& Why)
Nurturing prospects shouldn’t stop as soon as they are converted to leads and Salesforce Engage is specifically designed to boost nurture and prospect engagement.
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Pardot vs HubSpot vs Marketo – What’s the Difference?
In the interest of helping you understand how three of the leading marketing automation platforms; Pardot vs Hubspot vs Marketo, compare, let’s discuss their differences.
Pardot Marketing & Automation Statistics 2020
Deciding on the right marketing automation tool for your business? Here's a collection of stats about Pardot marketing and automation in 2020.
Pardot vs Marketing Cloud: What’s the Difference?
Both software are owned by Salesforce and both are automation & digital analytics platforms. How to know which is right when it's Pardot vs Marketing Cloud.
The Best Pardot Feature List For Marketers 2019
11 of the best features you need to know about to ensure you're getting the most out of your marketing automation investment. Read the Pardot feature list
Why Pardot? MarCloud Founder Tom Ryan Shares His Story
Learn why Pardot is the automation platform of choice for MarCloud Founder Tom Ryan and the reasons why to help you answer the question: why Pardot?
How to Plan a Pardot Nurture Campaign Using Engagement Studio
Planning a Pardot nurture campaign is no easy task. Before we can use Engagement Studio to create an automated journey for our leads, we first need to actually know what journey we want to take them on. Here's how to approach planning
Why B2B Marketing Automation is the Key to Demonstrating ROI
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. With this type of software in your arsenal of marketing tools, you can show the journey of your prospects from their initial touchpoint online, to their moment of conversion with sales.
The Most Common Salesforce Pardot Integration Mistakes to Avoid
If you're just about to do your Salesforce Pardot integration, stop and read this article first! Learn the common mistakes we see marketers make and why you need to avoid them
Pardot Quick Start Basics: 6 Steps to Get You Running Smoothly
Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially the most challenging part of adopting your new marketing automation software.