Development Blog Category

The Benefits of MCAE Forms with Script [Webinar Recap]

Recently, MarCloud Consulting hosted a webinar sharing key insights into using Marketing Cloud Account Engagement (MCAE) forms to streamline engagement, improve data quality, and simplify form management. I’m Jon Chowdhury, Senior Lead Consultant at MarCloud and I led the webinar alongside my colleague, Eoin Walsh.

Salesforce Marketing Cloud API: A Newbie’s Guide

If you’re using Salesforce Marketing Cloud, chances are you’ve heard about the Salesforce Marketing Cloud API. For many marketers, the concept of an API may seem overwhelming, but in reality, it’s a powerful tool that allows you to unlock the full potential of your Marketing Cloud platform.

Classic vs Lightning Email Builder in Salesforce Account Engagement

Free Marketing Cloud AMPscript Cheatsheet

Drag-and-drop email and content builder blocks can only take you so far. To achieve more, you’ll need to use AMPscript for Marketing Cloud.

Creating Email Templates for Dark Mode: Marketing Cloud & MCAE

How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?

[eBook] Account Engagement Landing Page & Email Development Best Practices

No longer do you need coding or developer experience to create effective Marketing Cloud Account Engagement landing pages and emails. Using Account Engagement's designated Builder feature, we'll explain some best practice tips and tricks to make the most of your landing pages and emails.

Checklist: Marketing Cloud Account Engagement Landing Pages & Email Best Practices

We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!

Introducing the New Business Card Scanner App for Pardot

Introducing the new Business Card Scanner app for Pardot! Pardot users can now import prospect information to their account instantly with the Pardot Business Card Scanner app from MarCloud Technologies. Read on to hear about all the powerful features!

Save Time with a Solid Pardot Email Template Library

Imagine having a collection of Pardot email templates that can be easily edited. The team at MarCloud have a Pardot email template library, full of pre-built templates for the key campaigns that every Pardot B2B marketer needs.

Pardot Layout Templates: The Ultimate Guide

First things first – why do you need Pardot Layout Templates? I get asked this question a lot and I'll go over that in this blog. Read on for a comprehensive guide to developing responsive Pardot Landing Pages, Forms and Emails.

Benefits of Pardot Forms vs Form Handlers + Tips

In Pardot (now called Marketing Cloud Account Engagement) you have two options for creating forms. You can use Pardot form handlers or Pardot forms using an iframe. Which you choose, is dependent on your business needs. Before deciding, you should be aware of the benefits of Pardot forms vs form handlers because, in our opinion, Pardot forms are the better long-term option.

7 Benefits of Pardot Landing Pages

Pardot landing pages provide many benefits and can be as flexible as you need them to be. By the end of this guide we hope you feel more equipped to make a confident decision about which landing page tool you're going to use.

Pardot Content Regions 101

Pardot content regions can be used to save time and ensure your templates are secure and replicable. Here we take a look at Pardot best practice with some practical examples to get you fully clued up on how to use content regions.

Why Custom Code Your Pardot Landing Page Templates

If there’s one thing I’d like you to take away from this blog, it’s that Account Engagement (Pardot) landing pages are as versatile as any other landing page platform. They can be as flexible as you need them to be - especially when you use custom code rather than the drag-and-drop page builder.