Development Blog Category

How to Manage a Successful HubSpot API Integration

The 7 Sins of HubSpot Data Migration (& How to Avoid Them)

Migrating your marketing automation platform is one of those projects that should never be underestimated. Whether you’re moving from Salesforce Account Engagement (Pardot) or another platform to HubSpot Marketing Hub, the goal is usually to simplify your tech stack, reduce friction, and prove more marketing ROI with less effort. And you will get there… so long as you give your HubSpot data migration the due diligence it deserves.

7 Common HubSpot Salesforce Integration Issues

The integration between HubSpot Marketing Hub and Salesforce CRM (aka Sales Cloud) should create a seamless connection between lead generation and revenue reporting. But more often than not, the native HubSpot Salesforce integration comes with issues, particularly when marketing teams are trying to achieve more than the basics.

How to Ensure a Successful HubSpot Integration

Integrating HubSpot Marketing Hub with the rest of your tech stack isn’t a backend task for IT. It’s a strategic move with direct consequences for how effectively your team can prove marketing ROI, secure future budget, and run campaigns without technical roadblocks. Whether it’s syncing data between platforms, streamlining marketing project management, or powering attribution reporting, a successful HubSpot integration is essential to productive marketing.

Track Campaign Delivery with the HubSpot Harvest Integration

For busy marketing teams, tracking staff effort versus sales output is easier said than done. You might be running high-performing campaigns, but without a reliable way to measure time and resource allocation, you won’t have a complete picture for proving ROI. This is where a custom HubSpot Harvest integration can help.

Unlocking Marketing ROI with Aircall & HubSpot Integration

Call data belongs in your CRM. You can be tracking campaigns in HubSpot, managing activity across channels, reporting on pipeline influenced… but if your call data is sitting somewhere else (or worse, not tracked at all!), then you’re working with an incomplete picture. This is why marketers need Aircall and HubSpot integration.

HubSpot Asana Integration: How to Streamline Campaigns

HubSpot is designed to simplify marketing processes, but even with automations in place, there’s still the back-and-forth of briefing teams, managing deadlines, and chasing updates. If you’re using Asana to keep things moving internally, you’re already halfway there, but with HubSpot and Asana integration, you could streamline marketing management even more.

HubSpot Migration Made Simple eBook

Managing a HubSpot migration is no easy task. From planning to execution to ongoing optimisations, there are a thousand things to consider and plenty of risks to anticipate. But with the right guidance, a migration doesn’t need to be complex. You just need to know the best approach and have an expert on your side to offer support.

Mastering Marketing Cloud Integration with Salesforce [Webinar]

Marketing Cloud Engagement is a dream for customer journey creativity… until it comes to integration. The automation, personalisation, and analytics tools are all there, but unlocking their potential depends on how well your Marketing Cloud instance integrates with Salesforce CRM. This is exactly what our recent webinar tackled.

Stop Broken Images in Marketing Cloud Emails & Landing Pages

Marketing Cloud assets can break, distort, or crop incorrectly, which often has to do with your image formatting. Take email, for example - everything can look great in the Email Builder, but when a test email lands in your inbox, the images are broken or distorted. Or your latest landing page template has been meticulously designed, yet your selected image just won’t render beautifully across devices.

The Benefits of MCAE Forms with Script [Webinar Recap]

Recently, MarCloud Consulting hosted a webinar sharing key insights into using Marketing Cloud Account Engagement (MCAE) forms to streamline engagement, improve data quality, and simplify form management. I’m Jon Chowdhury, Senior Lead Consultant at MarCloud and I led the webinar alongside my colleague, Eoin Walsh.

Salesforce Marketing Cloud API: A Newbie’s Guide

If you’re using Salesforce Marketing Cloud, chances are you’ve heard about the Salesforce Marketing Cloud API. For many marketers, the concept of an API may seem overwhelming, but in reality, it’s a powerful tool that allows you to unlock the full potential of your Marketing Cloud platform.

Classic vs Lightning Email Builder in Salesforce Account Engagement

Free Marketing Cloud AMPscript Cheatsheet

Drag-and-drop email and content builder blocks can only take you so far. To achieve more, you’ll need to use AMPscript for Marketing Cloud.

Creating Email Templates for Dark Mode: Marketing Cloud & MCAE

How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?