At MarCloud, we’ve seen too many HubSpot email campaigns that start with a cheery “Hi {{first name}}” and call that personalisation done. But if you’re a marketing manager or director using HubSpot, you know that audiences don’t just want, they expect a higher level of personalisation. Delivering on these expectations is crucial for getting results.
5 mins
Pardot Connected Campaigns align Pardot campaigns to Salesforce campaigns and means there's complete alignment for your reporting across both systems. If you're not using this, take a look at how to turn it on and why it's so powerful.
The Pardot Engagement Studio is a powerful piece of marketing tech. This article looks at the marketing methodology behind it and how you can use this tool to send the right message to the right people at the right time.
Tom Ryan
2 mins
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
Tom Ryan
2 mins
The goal for any marketer is to be able to build marketing campaigns, track performance and show leads generated as a direct result of marketing to the rest of the business. Let's go over how Pardot reporting works.
Tom Ryan
3 mins
With Pardot's Engagement Studio, Accounts Based Marketing has become much easier to implement as users are able to build out a flexible framework that you can tailor to each account. Let's go over it in more detail.
Tom Ryan
3 mins
You've invested in Pardot and now have access to numerous features and functionality with powerful capability. How do you even begin drawing up a plan? Here's some useful advice to spark ideas on drawing up a solid plan.
Tom Ryan
2 mins
Inbound marketing is even more effective when combined with marketing automation. In this article we cover both in detail and outline how you can convert more leads by combining the two together in your marketing efforts.
Tom Ryan
2 mins
Need ideas for your next Pardot Engagement Studio? Get inspired and learn how to manipulate the tool by reading our overview of the Engagement Studio here. In this article, we ensure you have the tools to grasp the basics.
Tom Ryan
3 mins
Scoring & grading can excel your Pardot strategy to the next level. In this blog you'll learn more about a blended scoring & grading model and how to follow best practice. Read on if you're ready to excel your strategy and gain some tips.
Tom Ryan
2 mins
I've put together this quick Pardot tutorial for managing data between Pardot and Salesforce because it’s not always the case that the reports I've mentioned accurately reflect the true scenario. It includes a visual illustration of the two.
Tom Ryan
2 mins
Pardot retargeting. It's a thing. With the Engagement Studio, it's opened doors for how you engage with prospects. It’s time to harness the power of Pardot retargeting using the Engagement Studio. Read on for a comprehensive guide.
Tom Ryan
2 mins
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