Marketing Cloud Blog Category

Featured Article

Marketing Cloud Next Advanced Edition Unpacked

If you already use Sales Cloud, Account Engagement, or Marketing Cloud Engagement, you may know this product as Marketing Cloud Advanced Edition. Salesforce now positions it as Marketing Cloud Next Advanced Edition, the higher of the two core-platform editions within Marketing Cloud Next. This guide explains what Advanced Edition includes, how it differs from Growth Edition, and how it fits alongside Salesforce’s existing marketing products.

Tom Ryan

12 mins

Coloured background with text Unpacking Marketing Cloud Advanced

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Implementation Marketing Cloud MCAE (Pardot)

Quiz: Salesforce Marketing Cloud vs Pardot

To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!

Tom Ryan

1 min

Implementation Marketing Cloud MCAE (Pardot)Sales Cloud

A Guide to Salesforce Marketing Tools [eBook]

Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.

Tom Ryan

1 min

Sales Cloud Marketing Cloud MCAE (Pardot)Support

How to Automate Lead Assignment for Salesforce Platforms

Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.

Tom Ryan

5 mins

Marketing Cloud Support

Making Sense of Marketing Cloud Connect

We can help you manage Salesforce Sales Cloud with Pardot and other systems front of mind. Ensure your marketing ecosystem is working well!

Tom Ryan

9 mins

Support Marketing Cloud MCAE (Pardot)

5 Reasons to Use Einstein for Marketing Cloud

In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.

Tom Ryan

4 mins

Training Marketing Cloud MCAE (Pardot)Sales Cloud

Marketing Cloud Webinar: Marketing on One Platform

Recently, I hosted a Marketing Cloud webinar that demonstrated how to run your entire marketing approach via integrated Salesforce products.

Tom Ryan

2 mins

Support Marketing Cloud MCAE (Pardot)

Where to Begin: Your Martech Solution or Strategy?

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.

Tom Ryan

3 mins

Implementation Marketing Cloud

Adobe Marketing Cloud vs Salesforce Marketing Cloud

When it comes to marketing automation tools, Adobe Marketing Cloud and Salesforce Marketing Cloud are two of the most popular platforms in the market.

Kumar Gurrampalli

4 mins

Marketing Cloud Support

3 Ideas for Mobile Geofencing in Marketing Cloud

Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.

Chris Thompson

4 mins

Marketing Cloud Support

9 Must-Use Salesforce Marketing Cloud Features

With so many tools across the full suite, it’s time we shared our ‘must-use’ pick of all the Salesforce Marketing Cloud features available.

Anton Minnion

3 mins

Marketing Cloud Training

Using Dynamic Content in Salesforce Marketing Cloud

You may have noticed the ‘Dynamic Content’ Block in Salesforce Marketing Cloud Engagement before, yet steered clear of using it, fearing it could be too complicated to set up correctly.

Kumar Gurrampalli

4 mins

Training Marketing Cloud MCAE (Pardot)

How Many Marketing Automation Specialists Do You Really Need?

Depending on the scope of your activity now and into the future, it’s likely you’ll need an entire team focused solely on your automation activities. This is because there are many skills required.

Tom Ryan

3 mins

Marketing Cloud Support

What Does a Salesforce Marketing Cloud Partner Do?

As with any premium software, Salesforce Marketing Cloud comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.

Anton Minnion

3 mins

Development Marketing Cloud

Creating Email Templates for Dark Mode: Marketing Cloud & MCAE

How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?

Tom Ryan

3 mins

Campaign management Marketing Cloud

Top Salesforce Marketing Cloud Email Studio Features

Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.

Tom Ryan

3 mins

Marketing Cloud Blog Category

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