Marketing Cloud Blog Category

4 Things to Know About Marketing Cloud Growth Edition

Salesforce Gains TikTok Lead Gen Ads Integration

In big news for businesses using TikTok advertising, the social media giant has announced a new Salesforce TikTok integration, specifically for users of Marketing Cloud.

Creating ‘Black Friday’ Email Campaigns in Marketing Cloud

‘Black Friday’ is arguably the most awaited shopping event of the year. Retailers offer incredible discounts on products and customers are more willing to shop. Black Friday consumers spent $9.12 billion online during ‘Cyber Week’ 2022 according to Adobe.

Cross-Channel Success: Salesforce Data Cloud + Marketing Cloud

For a marketing campaign to be truly successful, it simply has to be multi-channel. Those marketers fortunate enough to be using Salesforce Data Cloud alongside Marketing Cloud have access to a suite of tools to help achieve a sophisticated level of cross-channel marketing success that’s hard to beat.

Quiz: Salesforce Marketing Cloud vs Pardot

To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!

A Guide to Salesforce Marketing Tools [eBook]

Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.

How to Automate Lead Assignment for Salesforce Platforms

Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.

Making Sense of Marketing Cloud Connect

We can help you manage Salesforce Sales Cloud with Pardot and other systems front of mind. Ensure your marketing ecosystem is working well!

Free Marketing Cloud AMPscript Cheatsheet

Drag-and-drop email and content builder blocks can only take you so far. To achieve more, you’ll need to use AMPscript for Marketing Cloud.

5 Reasons to Use Einstein for Marketing Cloud

In the Salesforce ecoystem, Einstein for Marketing Cloud is an AI tool that analyses and provides insights about both your audience and marketing activities.

How to Create CloudPages in Marketing Cloud (& Why)

When comparing the Cloud Pages builder with external CMS and landing page builder tools, you may be tempted to go with a shiny third-party platform.

Marketing Cloud Webinar: Marketing on One Platform

Recently, I hosted a Marketing Cloud webinar that demonstrated how to run your entire marketing approach via integrated Salesforce products.

Where to Begin: Your Martech Solution or Strategy?

Just like the chicken and the egg scenario, there are two ways to approach digital marketing: martech solution-first, or strategy-first.

Adobe Marketing Cloud vs Salesforce Marketing Cloud

When it comes to marketing automation tools, Adobe Marketing Cloud and Salesforce Marketing Cloud are two of the most popular platforms in the market.

Why Choose Salesforce Marketing Cloud Engagement?

Our job, and the purpose of this blog post, is to educate marketers on the features and benefits of Salesforce Marketing Cloud Engagement.