Chris Thompson

Chris is an experienced marketer and certified Pardot consultant. He's passionate about improving visibility for clearer marketing attribution, which in the world of Salesforce means aligning digital marketing strategy with the objects, tools and automations available within the Salesforce tech stack and beyond. His role at MarCloud is to support the Delivery Consultants in launching and managing client projects and campaigns, ensuring the best delivery and results.

More from Chris Thompson

MCAE (Pardot) Support

What Does ‘Account Engagement’ Actually Mean?

With Pardot recently being renamed to ‘Marketing Cloud Account Engagement’, much of the community has been quick to point out that ‘account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.

2023-05-04T08:00:41+01:00May 23rd, 202218 minutes