Chris Thompson

Chris is an experienced marketer and a strong advocate for marketing automation tools. Having seen both sides of the coin, he’s passionate about improving visibility for clearer marketing attribution and saving valuable time on fact-finding through automation and workflows.

More from Chris Thompson

MCAE (Pardot) Support

What Does ‘Account Engagement’ Actually Mean?

With Pardot recently being renamed to ‘Marketing Cloud Account Engagement’, much of the community has been quick to point out that ‘account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.

2022-08-05T08:53:46+01:00May 23rd, 202218 minutes