Chris Thompson

Chris is an experienced marketer and a strong advocate for marketing automation tools. Having seen both sides of the coin, he’s passionate about improving visibility for clearer marketing attribution and saving valuable time on fact-finding through automation and workflows.

More from Chris Thompson

2022-08-05T08:53:46+01:00
MCAE (Pardot) Support
2022-08-05T08:53:46+01:00

What Does ‘Account Engagement’ Actually Mean?

With Pardot recently being renamed to ‘Marketing Cloud Account Engagement’, much of the community has been quick to point out that ‘account engagement’ is a pretty well-used marketing term that could easily confuse users and their wider teams.

2022-08-05T08:53:46+01:00May 23rd, 202218 minutes