Having worked with Salesforce products for 10+ years, Chloe is a certified consultant and marketing automation enthusiast with a varied background across martech, operations, and enterprise consulting. She loves meeting new people and sharing her knowledge to set them up for success, including matching MarCloud customers with the right service solutions. Passionate about ethical marketing, she'll find any excuse to talk about GDPR and compliance on the Salesforce platform.
What actually is Marketing Data Sharing’ and why is it useful for your business? Plus, we'll run through how to create rules for syncing a subset of Leads, Contacts, and Opportunities.
Chloe Prowse
3 mins
Despite its intuitive design, the Lightning Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Chloe Prowse
7 mins
Events marketing is a crucial component of a non-profit's communications and marketing mix. From the pre-event marketing process, to post-event engagement, Pardot for non-profits can help to elevate your events marketing activity.
Chloe Prowse
3 mins
Great Pardot email marketing takes a lot of thought, effort and strategy. To make your life that little bit easier, we’ve put together an entire ebook that outlines the process to follow for great Pardot email marketing.
Chloe Prowse
1 min
We have a new feature in Pardot: Prospect Mailability. This is exciting because it’s going to ensure we have the most success with our Pardot email marketing campaigns. Here's everything you need to know about the upgrade.
Chloe Prowse
5 mins
On your Tableau CRM Analytics Studio dashboard, you may have noticed the in-app assistance under the Learning Centre tab. This blog shares exactly what the Analytics Learning Centre is and which content may benefit you!
Chloe Prowse
5 mins
When it comes to creating a dashboard we have two options, we can either use one of the pre-built templates provided in the B2B MA app, or create a dashboard on a blank canvas. Here we cover the best practices for creating a custom dashboard on a blank canvas!
Chloe Prowse
3 mins
The Prospect and Activity Dataset is key in Tableau CRM Analytics as it reports on which content influences specific prospects in their journey. In this blog we cover how to enable this feature and ways to use it effectively.
Chloe Prowse
3 mins
Pardot segmentation allows us to be more targeted in our approach! In this blog, I’ll explain the different ways you can segment your prospects within Pardot and outline some best practice guidelines on how to do this.
Chloe Prowse
4 mins
Many clients are aiming to bridge the gap between Sales and Marketing and we are loving it! That's why we highly recommend you enable Salesforce Engagement History. In this blog we cover the benefits and how to enable it.
Chloe Prowse
6 mins
In case you haven’t heard by now, as of February 15th 2021, all Pardot users will need to sign in via Salesforce single sign-on. Users without a Salesforce License nor an Identity License will lose their access to pi.pardot.com.
Chloe Prowse
4 mins
Pardot Campaigns allow us to track our prospects’ first touchpoint, whilst Salesforce allows us to track all touchpoints of that Lead/Contact. In this blog, I’ll explain why setting up Salesforce Campaign Influence is necessary and provide you with a step-by-step guide.
Chloe Prowse
5 mins
Pardot requires a decent chunk of budget. Getting the C-suite to invest in automation software is a challenge in itself, so when we’re successful, it’s vital we show it was the right decision by showing clear marketing and Pardot ROI.
Chloe Prowse
4 mins
Use B2B Marketing Analytics Plus pre-built dashboards to explore the connection between your marketing efforts and sales outcomes. Pardot allows us to report on a variety of stats across different marketing assets.
Chloe Prowse
6 mins
Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
Chloe Prowse
4 mins
Many companies have a range of products and services to showcase and if we want to pinpoint the specific interest of a prospect, then Scoring Categories are the perfect solution.
Chloe Prowse
6 mins
When we don’t use best practices for building or managing Engagement Studio activity, it can lead to a damaging and wasteful experience for both the user and our business. Today I’m sharing nine best practices to know about.
Chloe Prowse
6 mins
With so many new releases in 2020, it’s hard to differentiate which will have the greatest impact on Pardot and our clients. Therefore, we have condensed the latest features from the Winter 20 release to what’s coming in Spring 20.
Chloe Prowse
8 mins
Nurturing prospects shouldn’t stop as soon as they are converted to leads and Salesforce Engage is specifically designed to boost nurture and prospect engagement. Read on for a detailed explanation.
Chloe Prowse
5 mins
How we organise our Pardot account can be the difference between having a sleek marketing automation platform and just housing a clutter of assets and automation. Here are our top 10 tips for organising your account
Chloe Prowse
7 mins
Getting to grips with multivariate testing in Pardot isn’t too difficult but in my experience, there are a few frequently asked questions. This blog exists to answer your questions and help get you started.
Chloe Prowse
4 mins
Any feature that can make content management more efficient for our clients is bound to get us excited, and when the Pardot Snippets feature was released it was all smiles at MarCloud.
Chloe Prowse
4 mins
Dynamic lists are particularly useful on your email preference page. In this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Chloe Prowse
4 mins
Pardot released their Automated Resubscribe’ feature back in August 2019. Here, I'll explain how to use the Pardot resubscribe feature and how this further enhancement has given us even more control over the resubscribe experience.
Chloe Prowse
3 mins
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of. Here, I'll go into detail as to how they automatically segment your prospects, based on matching a set of rule-based criteria.
Chloe Prowse
5 mins
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets. This one simple feature in your account is massively useful, but is often overlooked.
Chloe Prowse
5 mins
The power of the natural search report in Pardot is understanding which keywords not only result in clicks to your website but generate revenue. There are insights in the Natural Search report that you won’t find in external website analytics tools.
Chloe Prowse
2 mins
In a previous blog, we discussed reasons to customise your Pardot preference centre. Now, if you're asking the question; how should you go about customising your preference centre? Here's how to do it in 3 easy steps.
Chloe Prowse
2 mins
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences. In this blog we cover 3 reasons why you should do so.
Chloe Prowse
2 mins
Understanding Pardot notifications for email preferences is key, so that you can receive the right types of alerts when the leads you are interested in are active, and cut the unnecessary emails. I'll run through what each of them do.
Chloe Prowse
2 mins
Pardot dynamic content is one of the features that makes Pardot so exciting, yet many marketers have yet to use this level of automation - here's why you need to!
Chloe Prowse
4 mins
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