Salesforce for healthcare & life sciences
When patient data privacy is of the utmost importance, you need a Salesforce Partner with the measures in place to support you.
Supporting businesses like yours
How it works
Implementation & integration
We get you up and running in 7–10 days, including segmentation of your data and a focus on ensuring data compliance and protection from the very start. With the technical and organisational measures in-house to take care of the details you can’t ignore when it comes to patient data privacy, we’ll configure your accounts correctly, so you can rest assured you are collecting and using data in line with best practice.
Qualifying & assigning leads
Whether you’re using a lead generation or account-based marketing approach, you’ll want to use lead scoring and grading to surface your most valuable prospects. We can take care of the modelling side for you, as well as ensuring your technical setup is sound, so qualified leads are passed to sales representatives as soon as they’re ready to be engaged one-on-one.
Automating customer journeys
Staying top of mind with doctors and consultants across medical practices requires consistent, tailored marketing communications and Marketing Cloud makes this easy. We work with Engagement Studio in Account Engagement, and Journey Builder in Marketing Cloud Engagement, so we support your automated activities from start to finish.
Reporting & analytics
This stage is designed to deliver full visibility into your marketing ROI, clear attribution of revenue to campaigns, and the ability to answer complex sales and marketing questions such as, where does our revenue come from and how much does marketing influence this?
Why MarCloud?
MarCloud for healthcare and life science companies
In the healthcare and life sciences industries, patient data privacy is the number one consideration. You can’t afford a slip in tracking or a GDPR infringement, which means you need a Salesforce Partner who understands how to collect and store data compliantly in marketing automation platforms. This requires mindful technical and organisational measures, both of which MarCloud has in place.
Not only this, our clients work with several doctors and consultants across medical practices, so we’re well-versed in communicating with automated lead generation and nurture campaigns but also account-based marketing (ABM) tactics.
We take your business and marketing goals and provide the Marketing Cloud and or Account Engagement know-how to ensure everything in your account works perfectly to achieve them. Plus, we’re laser-focused on painting a true picture of your marketing landscape so you can present beautiful and accurate reports to the C-suite.
MarCloud ROI Framework
The MarCloud ROI Framework turns marketing chaos into clear campaign attribution by streamlining, automating, and optimising operations across all Salesforce Marketing Cloud products. It follows five key stages:
1. Implementation & integration
2. Insights & data readiness
3. Intelligent marketing execution
4. Reporting & campaign attribution
5. Agentforce-powered productivity
Backed by years of Marketing Cloud expertise, our framework adapts to any stage of your marketing journey, meaning it’s suitable for businesses and teams of all sizes.
Talk to us
Tell us what problems you need to solve and our certified Salesforce consultants will respond to arrange a 15-minute call.
