Pardot iframe • Form tracking
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
UTM variables are incredibly useful for marketing attribution. They tell us which of our prospects came from particular marketing activities, such as LinkedIn ads, for example. When it comes to tracking UTM variables and passing these into Pardot, forms embedded in a Pardot iframe can cause some issues, as there is a lack of connection between the external page that the form sits on (i.e. on a WordPress web page) and the Pardot form within the iframe.