This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Previously on this blog, we’ve shared how to set up users with access to both Pardot and Salesforce since the Salesforce Single Sign On (SSO) update. Whilst managing all of our users in Salesforce is now the holy grail, occasionally, we may need to create users that only have access to Pardot (pi.pardot.com, not the PIL app) and set them up with free Identity Licenses.
Whether it’s for security purposes or just simplicity, external consultants who are assisting with a specific Pardot task or project may not need to have Salesforce access. Likewise, businesses receiving a free Pardot review might like to grant access solely to Pardot.
In these instances, we want to set up a SSO Pardot user that has no access to Salesforce apps, and despite the fact that Pardot-only logins were retired in Spring ’21, we can still have Pardot-only users in a roundabout way. To add your new user to Pardot, you can follow the step-by-step instructions below.
Step by step: Set up a Pardot-only user
To set up a user in Pardot-only, you need to:
Set up a new user with an ‘Identity License’
Add this user to Pardot. This will differ depending on your User settings:
a. If you use Salesforce SSO (the blue spanner one)
i. Create an Identity user
ii. Create a Pardot User but make sure you connect the two via the dropdown when you set up the Pardot user. This will be a compulsory dropdown anyway.
iii. If the user doesn’t appear, hit the circular arrows and it will refresh the list.
b. If you use User Sync
i. Copy step c.1 below but you just need to make sure the User Sync mapping is correct. Tick the checkbox for ‘Identity’ profile and map accordingly. If you do not tick the checkbox in the setup, the user will not have access.
ii. You won’t need to follow step 3b or 3c below as it won’t appear in your org.
c. If you use ‘Manage users in Salesforce’
i. It’s likely the profile you assigned to the user above will be called ‘Identity’.
Head to your User Sync settings in Pardot (edit Salesforce connector) and check that the ‘Identity’ profile is mapped to the correct Pardot User Role.
You can head to Salesforce and copy the Identity profile and create one called ‘Identity – Admin’ which you would then map to an Admin role in Pardot.
ii. Head to Salesforce Setup > Pardot Account Setup
iii. Click Manager Users
iv. Add the new user
And that’s it! Your new Pardot-only user can get to work.
In case you haven’t gathered, one of the motivations for writing this post was to help marketers set MarCloud up as a Pardot-only user, so we can run a free review on their account. If you haven’t requested your review yet, feel free to do so. It really is free and with no obligation to work with us afterward – although most businesses do!
Need a hand getting the most out of your Pardot or Salesforce account?
MarCloud is a team of certified Pardot and Salesforce specialists. We help businesses to unlock the potential of marketing automation.
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Tom is a Salesforce Certified Pardot Consultant & Marketing Cloud Consultant and has a passion for how systems work. He's written blogs and other content for Pardot.com, regularly hosts webinars with Pardot and loves being involved with the wider Pardot community. He also uses (brackets) and ,commas, where (brackets) and ,commas, should not be used. A lot.
Since we’ve already talked about part one of lead qualification in our ‘How to Qualify Leads’ eBook, we want to give you access to a pretty handy tool to help you out with part two – our Lead Grading Calculator.