Pardot Lists • Pardot Tags
It’s an ongoing debate in the Pardot community whether we should use lists or tags, they’re both very useful and both offer ways to provide structure and segment your prospects.
Here at MarCloud, we see clients who favour using tags to segment their database and others who have never created tags before. Whilst we encourage clients to use all Pardot features and tags are very good at grouping assets, we have to be honest, we are definitely on the “team list” on most occasions.
So, we decided to write this blog to explain just why.
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