The end-to-end process of lead generation can feel like having a dozen balls in the air at once, particularly when it’s done 100% manually. Pardot lead generation automates the repetitive parts and helps us improve but only if we have the right basics in place.
Many companies have a range of products and services to showcase and if we want to pinpoint the specific interest of a prospect, then Scoring Categories are the perfect solution.
When we don’t use best practices for building or managing Engagement Studio activity, it can lead to a damaging and wasteful experience for both the user and our business. Today I’m sharing nine best practices to know about when using Engagement Studio.
With so many new releases in 2020, it’s hard to differentiate which will have the greatest impact on Pardot and our clients. Therefore, we have condensed the latest features from the Winter ‘20 release to what’s coming in Spring ‘20.
Person Accounts in Pardot is a feature built to cater to those who may need to manage both a B2B and B2C approach. Here's what you need to know before using it for your business.
Getting to grips with multivariate testing in Pardot isn’t too difficult but in my experience, there are a few frequently asked questions. This blog exists to answer your questions and help get you started.
With Pardot and Salesforce sync behaviours as a powerful benefit of using both platforms, collaboration and teamwork become much simpler.
Any feature that can make content management more efficient for our clients is bound to get us excited, and when the Pardot Snippets feature was released it was all smiles at MarCloud.
One place that dynamic lists are particularly useful, is on your email preference page. So in this blog, I’ll outline the best practices for using Pardot dynamic lists on your email preference page and how to ensure we remain GDPR compliant.
Pardot dynamic lists are an extremely useful automation tool that all Pardot users need to take advantage of.
Achieving accurate Pardot campaign reporting is a challenge many marketers face. So I started this blog post intending to clear up some questions about campaign attribution that I get asked frequently
The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets.
Without a shadow of a doubt, any Pardot and Salesforce user will have seen the term HML or Handlebars Merge Language floating around since the big August release.
In this article, we will cover everything you need to know about using Pardot Analytics for reporting to the C-suite. From how the B2B Marketing Analytics app works with Pardot, to useful tools, common terms, and great resources.
Pardot connectors allow you to draw information about your prospects from third-party tools into the profile for that person in Pardot. Important because...
The August 2019 release gives us 8 new Pardot features to better our marketing performance. See the run-down of everything new in this article.
We've compiled some top tips for passing the Pardot exam so you have the best chance of passing first time and becoming a Pardot champion!
Whether you're a beginner or already actively using marketing automation software, a marketing automation course helps develop your skills and knowledge
The power of the natural search report in Pardot is understanding which keywords not only result in clicks to your website but generate revenue. Use this to
Get your daily dose of marketing automation tips and guidance from experts with great online resources. These are your daily marketing automation must-reads
You know that customising your Pardot preference centre is a must but how should you approach doing this? Here's how to do it in 3 easy to follow steps.
All accounts have a default Pardot preference centre, however, by customising yours, you can use this page for much more than simply setting preferences.
Understand Pardot notifications for email preferences so you can receive the right types of alerts when the leads you are interested in are active and cut the unnecessary emails.
Don't just let your Pardot email campaigns run the average basics - get better response and conversion rates with these 8 Pardot email campaign tips for marketers who specialist in Pardot automation. No matter how fantastic a marketing automation tool may be, it still requires a savvy marketer to run it. Though it saves time, marketing automation does not replace the need for human input altogether and especially in the case of Pardot email,
Pardot dynamic content is one of the features that makes Pardot so exciting, yet many marketers have yet to use this level of automation - here's why you need to!
Need help understanding the Pardot Lifecycle Report? Get up to speed with the different lifecycle stages with this helpful, free infographic from MarCloud.