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HubSpotDevelopment

The 7 Sins of HubSpot Data Migration (& How to Avoid Them)

Migrating your marketing automation platform is one of those projects that should never be underestimated. Whether you’re moving from Salesforce Account Engagement (Pardot) or another platform to HubSpot Marketing Hub, the goal is usually to simplify your tech stack, reduce friction, and prove more marketing ROI with less effort. And you will get there… so long as you give your HubSpot data migration the due diligence it deserves.

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Tom Ryan

4 mins

Coloured background with text The 7 Sins of HubSpot Data Migration (& How to Avoid Them)

Showing all Development posts

Save Time with a Solid Pardot Email Template Library
DevelopmentMCAE (Pardot)

Save Time with a Solid Pardot Email Template Library

Imagine having a collection of Pardot email templates that can be easily edited. The team at MarCloud have a Pardot email template library, full of pre-built templates for the key campaigns that every Pardot B2B marketer needs.

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Pardot Layout Templates: The Ultimate Guide
DevelopmentMCAE (Pardot)

Pardot Layout Templates: The Ultimate Guide

First things first – why do you need Pardot Layout Templates? I get asked this question a lot and I'll go over that in this blog. Read on for a comprehensive guide to developing responsive Pardot Landing Pages, Forms and Emails.

Tom Ryan headshot

Tom Ryan

2 mins

Coloured background with text Benefits of Pardot Forms vs Form Handlers + Tips
DevelopmentMCAE (Pardot)

Benefits of Pardot Forms vs Form Handlers + Tips

In Pardot (now called Marketing Cloud Account Engagement) you have two options for creating forms. You can use Pardot form handlers or Pardot forms using an iframe. Which you choose, is dependent on your business needs. Before deciding, you should be aware of the benefits of Pardot forms vs form handlers because, in our opinion, Pardot forms are the better long-term option.

Tom Ryan headshot

Tom Ryan

4 mins

7 Benefits of Pardot Landing Pages
DevelopmentMCAE (Pardot)

7 Benefits of Pardot Landing Pages

Pardot landing pages provide many benefits and can be as flexible as you need them to be. By the end of this guide we hope you feel more equipped to make a confident decision about which landing page tool you're going to use.

Tom Ryan headshot

Tom Ryan

4 mins

Pardot Content Regions 101
DevelopmentMCAE (Pardot)

Pardot Content Regions 101

Pardot content regions can be used to save time and ensure your templates are secure and replicable. Here we take a look at Pardot best practice with some practical examples to get you fully clued up on how to use content regions.

Tom Ryan headshot

Tom Ryan

5 mins

Pardot Landing Page Templates: Why You Should Custom Code
DevelopmentMCAE (Pardot)

Why Custom Code Your Pardot Landing Page Templates

If there’s one thing I’d like you to take away from this blog, it’s that Account Engagement (Pardot) landing pages are as versatile as any other landing page platform. They can be as flexible as you need them to be - especially when you use custom code rather than the drag-and-drop page builder.

Tom Ryan headshot

Tom Ryan

2 mins

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