Development Blog Category

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HubSpot Salesforce Field Mapping Best Practices

When HubSpot and Salesforce don’t align properly, reports are unreliable, sales complain about poor-quality or incomplete leads, and marketing teams struggle to prove the impact of their campaigns. Not to mention senior leadership questioning the numbers being presented. In many cases, these problems can be traced back to something that seems simple on the surface but has huge implications if not handled well: HubSpot Salesforce field mapping.

Tom Ryan

5 mins

Coloured background with text HubSpot Salesforce Field Mapping Best Practices

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Development MCAE (Pardot)

[eBook] Account Engagement Landing Page & Email Development Best Practices

No longer do you need coding or developer experience to create effective Marketing Cloud Account Engagement landing pages and emails. Using Account Engagement's designated Builder feature, we'll explain some best practice tips and tricks to make the most of your landing pages and emails.

Corina Gorodetchi

2 mins

Development MCAE (Pardot)

Checklist: Marketing Cloud Account Engagement Landing Pages & Email Best Practices

We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!

Anton Minnion

2 mins

Development MCAE (Pardot)

Save Time with a Solid Pardot Email Template Library

Imagine having a collection of Pardot email templates that can be easily edited. The team at MarCloud have a Pardot email template library, full of pre-built templates for the key campaigns that every Pardot B2B marketer needs.

Anton Minnion

3 mins

Development MCAE (Pardot)

Pardot Layout Templates: The Ultimate Guide

First things first – why do you need Pardot Layout Templates? I get asked this question a lot and I'll go over that in this blog. Read on for a comprehensive guide to developing responsive Pardot Landing Pages, Forms and Emails.

Tom Ryan

2 mins

Development MCAE (Pardot)

Benefits of Pardot Forms vs Form Handlers + Tips

In Pardot (now called Marketing Cloud Account Engagement) you have two options for creating forms. You can use Pardot form handlers or Pardot forms using an iframe. Which you choose, is dependent on your business needs. Before deciding, you should be aware of the benefits of Pardot forms vs form handlers because, in our opinion, Pardot forms are the better long-term option.

Tom Ryan

4 mins

Development MCAE (Pardot)

7 Benefits of Pardot Landing Pages

Pardot landing pages provide many benefits and can be as flexible as you need them to be. By the end of this guide we hope you feel more equipped to make a confident decision about which landing page tool you're going to use.

Tom Ryan

4 mins

Development MCAE (Pardot)

Pardot Content Regions 101

Pardot content regions can be used to save time and ensure your templates are secure and replicable. Here we take a look at Pardot best practice with some practical examples to get you fully clued up on how to use content regions.

Tom Ryan

5 mins

Pardot Landing Page Templates: Why You Should Custom Code

Development MCAE (Pardot)

Why Custom Code Your Pardot Landing Page Templates

If there’s one thing I’d like you to take away from this blog, it’s that Account Engagement (Pardot) landing pages are as versatile as any other landing page platform. They can be as flexible as you need them to be - especially when you use custom code rather than the drag-and-drop page builder.

Tom Ryan

2 mins

Development Blog Category

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