Pardot Lead Scoring is one of those sophisticated marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. This post talks through the best practices for improving your Pardot lead scoring.
How to do a quick audit of your Pardot set up by visualising what you need.
A Pardot audit will allow you to understand the areas in which you are performing well and identify where you need to improve. Get to grips with it here.
Find out what a Pardot audit actually is, what it really means to you and the actionable recommendations that come subsequently. A must read for Pardot users!