Pardot Lead Scoring is one of those sophisticated marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. This post talks through the best practices for improving your Pardot lead scoring.
The Pardot Engagement Studio is a powerful piece of marketing tech that can transform your marketing campaigns and automate the customer journey.
A Pardot audit will allow you to understand the areas in which you are performing well and identify where you need to improve. Get to grips with it here.
Find out what a Pardot audit actually is, what it really means to you and the actionable recommendations that come subsequently. A must read for Pardot users!