Landing Page Builder • Pardot
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
This is a guest post written by Lindsey Mark, Global Cloud Solution Alliances Sr. Manager at Salesforce, responsible for Pardot Consulting Partner Enablement. She lives in Indianapolis, IN and has been working at Salesforce with the Pardot business since 2017.
We’re all very excited to enable the new Lightning Landing Page Experience and the setup wizard makes most of the configuration a breeze. There are, however, a few configuration items which will help orient and onboard your users to the new Lightning Content Builder Experience. This post will outline Pardot Lightning App administration tasks and provide you with an action plan for landing page configuration after the content setup wizard steps are completed.
Following best practices is key to a successful Content Builder rollout. Consider auditing your Pardot instance before beginning the process of enabling the new Lightning Content Builders. Many partners like MarCloud, offer account audits or health checks to ensure you’re set up properly. Contact them or check out the AppExchange for skilled Salesforce Pardot partners in your region.
A majority of the following configuration items require Salesforce Admin or Marketing setup admin permissions. If you’re not a Salesforce or Marketing Setup Administrator please connect with your Salesforce Admin to complete these steps.