The Expert’s Guide to Pardot Email Marketing [EBOOK]
Training • Pardot Email Marketing
When it comes to Pardot email marketing, there’s a list of things you need to consider before you even begin to create an email – what type of email are you sending? Who are you sending it to? How does it fit into your email marketing strategy? These are just a few of the many important questions to think about.
Only once you’re clear on the type of email you’re sending and whether it’s a transactional (also known as operational in Pardot terminology) or marketing communication; who your audience is and your segmentation approach; the objective of your email and so on, can you then work on your email builds and the technical side of email marketing.
Then, when it comes to the actual setup, you’ll need to consider things like the components of your email, what to include in the email body copy, design best practice, GDPR compliance, automation settings, and email testing.
When it’s all good to go and you’ve sent your email campaign out, it’s time to report on performance, analytics, and ensure you’re correctly managing your prospects.
In short, great Pardot email marketing takes a lot of thought, effort, and strategy.
So, to make life just that little bit easier for marketers using Pardot, we’ve put together an entire ebook that outlines the process to follow for great email marketing. Written by our own in-house Pardot experts, it’s full of tips and tricks that will save you time and help get better results.
The Expert’s Guide to Pardot Email Marketing
Understanding everything you need to know and do to ensure successful and effective email marketing activity is no easy feat. That’s why we’ve created this ebook.
We’ll get you up to speed on everything from planning your email marketing activity, to setting up email campaigns, and what to do once you hit send, including:
Transactional vs. marketing emails & GDPR
Single send vs. Engagement Studios
Where to begin
Have an email marketing strategy
Automate lead nurture
Understanding reputation and deliverability
Getting set up
Components of an email send
Original vs. drag and drop builder
Why have email templates?
An overview of HML
Email design best practices
Dynamic content and personalisation
Why you need a preferences page
MarCloud tips and tricks
Bounces vs opting out
Opting prospects back in
Analysing and reporting
We’ll even run you through a few examples of our favourite email use cases and nurture programs that work, so you can understand everything in context. Hopefully, it will spark some ideas and inspiration for your future email marketing in Pardot!
Alongside an interest in all things Tech, Laura is always interested in finding different ways to enhance a client’s Pardot account by identifying opportunities in line with the wider marketing strategy.
When you’re pressed for time and multi-tasking a thousand things at once, a Pardot email marketing checklist will help keep you on track – meaning less room for error, and more room for marketing success!
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