Demonstrating marketing return on investment is crucial to securing marketing budget, aligning sales and marketing teams, and having the freedom to test boundaries and take new risks with activities. With Pardot, measuring ROI is incredibly simple, so long as all of the required connections and setup are in place.
From the point of implementation, through to campaign management, and viewing analytics for your account, there are certain steps that need to be followed to ensure you have full and fast visibility over performance.
For example, data between Pardot and Salesforce must be flowing correctly in order to see when marketing-qualified leads convert to new customers and the value of those sales.
The way your account is structured, with folders and campaign assets, makes a difference too because an unruly account that doesn’t assign assets to the right campaigns will prevent fast and accurate reporting.
Naturally, things like lead source assignment and UTM tracking play a role in measuring Pardot ROI as well.
In short, there’s much to consider!
This is the reason we’ve created ‘The Champion’s Guide to Measuring ROI in Pardot’.
It’s an eBook full of guided steps to getting your account in full working order for proving ROI. From implementation and integration, to campaign management and marketing attribution, and report setup.
Penned by MarCloud Founder Tom Ryan, who can’t resist sharing gems of Pardot knowledge for free, the eBook is a fast roadmap to follow.
What to expect from the eBook
Within each chapter, you’ll find an actionable list of things to double-check or implement within your account and as you complete them, you can mark them as done directly within the eBook.
Not sure how to complete one of the steps? We’ve included links to our (many) comprehensive blog posts to help.
The content includes:
- A sound implementation
- Technical setup & integration
- User configuration
- Reliable database
- Lead qualification
- Account structure
- Organising assets
- Connected Campaigns
- Lead source & UTM tracking
- Custom redirects
- Salesforce campaigns
- Engagement History
- Lifecycle report
- Campaign reporting
- Customisable campaign influence
- B2B Marketing Analytics
- Marketing attribution modelling
Download the eBook here and start celebrating clear ROI with the C-suite.
Find yourself stuck or have a question? MarCloud is here to help. Send us a message and we’ll be in touch.