Engagement Studio Examples: Client-Side vs. Agency
Engagement Studio • Pardot (MCAE)
Engagement Studio is one of the most flexible and dynamic features you’ll find in Marketing Cloud Account Engagement (aka MCAE; previously Pardot). With a range of seriously useful functions, it’s a versatile tool designed to help you target and engage with your audiences more effectively through journeys and workflows.
We won’t deny that Engagement Studio certainly packs a punch when it comes to the range of tools and functionality—which is precisely why it makes such an effective difference to your targeting and engagement activity.
Inspiration where inspiration’s needed
We’ve spent plenty of time helping clients review and improve the way they automate their journeys and workflows according to their business objectives and resourcing. One thing we often hear from clients is that they’re keen to master Engagement Studio, but they don’t know where to start or they feel overwhelmed by the options available to them. Feel familiar?
For anyone who feels like they’re in the same boat, we wanted to share some of the ways we’ve helped clients make the most of Engagement Studio for their business. So to complement our Master Engagement Studio: From Basic to Brilliance eBook, we’ve created a free download sharing a case study example from our client, McCain Foods, as well as one of the programs we use at MarCloud.
How to use the Engagement Studio Examples
While we cover the basics and fundamentals in our eBook—such as how to plan, build, and report on a journey or workflow—the Engagement Studio Examples PDF is designed to put everything into context.
Including visuals and an explanation of each Engagement Studio program’s goals and activities, using the examples, you can be inspired to replicate some of what you see and shape it based on your own objectives.
Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed
Tom Ryan2022-11-08T04:45:18+00:00November 8th, 2022•19 minutes