Confusion about Salesforce Marketing Cloud vs Pardot (now called Account Engagement) is not uncommon. Both are Salesforce marketing tools and automation software, with a host of exciting features, so it’s not always clear the differences between these two products.
I’ll start by saying I’ve already written a detailed blog post comparing Pardot and Marketing Cloud.
More recently, MarCloud also published a full and detailed guide to all of the Salesforce marketing tools available, which you can download for free. It’s written by our certified Salesforce specialists, with clear explanations for each software and the common use cases, as well as what we, as experts, love about each one!
With these resources combined, we’re confident that you’ll fully understand:
- Pardot (Account Engagement)
- Marketing Cloud Engagement
- Data Cloud, Personalization, Intelligence
- Sales Cloud
… in terms of who commonly uses these tools and features, and whether they could be a fit for your own business.
So let’s say you’ve read the blog post and the eBook and you’re confident that either Marketing Cloud Engagement or Pardot aka Account Engagement could be the tool for you. Both have the capabilities you require and you like the look of the features across both. What now?
To help you uncover which is the right platform for you, Salesforce Marketing Cloud Engagement, Account Engagement (Pardot), or even a mix of both, we’ve created a quick and fun quiz!
Take the Salesforce Marketing Tools quiz online now.
After answering just 11 questions about your business, marketing practices, sales processes, and target audience, we’ll email you our recommendation for the best-suited Salesforce product: Marketing Cloud Engagement or Account Engagement (Pardot), or we’ll tell you whether subscribing to both could be a good option.
In short, our resources combined with the quiz will help you assess and understand Salesforce Marketing Cloud vs Pardot, and make the crucial decision on which to invest in.
Have some fun with it, take the quiz!