Pardot Webinar • Customer Journey

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

The beauty of Pardot is how it allows marketers to have a full view of the customer journey, from top-of-the-funnel acquisition through to lead nurturing, lead qualification, assignment to internal teams, management, and reporting on won sales.

While the concept is exciting for most, when it comes to understanding exactly how to make the most out of Pardot at each stage of the journey and which features to use for the best results, it helps to have a bit of guidance.

Recently myself and MarCloud’s Executive Director, Jake Bond, held an exclusive Pardot webinar that walked users through best-practice marketing automation strategies and talked about what other customers are doing to achieve results within their vertical.

Lucky for you, we recorded the webinar! So you too can benefit from our expertise in the Pardot platform. Just hit play on the video below:

If the Wistia player isn’t showing, please click here.

If this webinar has raised some additional questions for you that weren’t answered in the video, feel free to send a message and one of us will get back to you. Otherwise, go ahead and learn more about the best practices that will set you up for better marketing results in Pardot by reading one (or all!) of the blogs below:

• 9 Pardot Engagement Studio Best Practices
• Pardot Lead Scoring Best Practices for Success
• Best Practices for Using Dynamic Lists on Your Email Preference Page
• Best Practice Pardot Tutorials: Managing Data with Pardot & Salesforce