When marketing and sales teams operate in silos, opportunities slip through the cracks. Leads generated by marketing may not reach sales promptly, and sales might lack context about a lead’s journey. Or worse, qualified leads sit untouched because the sales team doesn’t know how warm they are.
4 mins
There’s no arguing with the fact that quality data is the lifeblood of successful marketing. The way our data is collected, structured and kept clean determines just how much is possible with our marketing activities, particularly when it comes to automating customer journeys. Which is why there are so many benefits of tapping into Salesforce Data Cloud for marketing.
Anton Minnion
3 mins
Whether you’re implementing Pardot (now called Account Engagement) for the first time, or onboarding a new team member who needs access to Pardot, you’ll need to understand the various Pardot user roles and permission sets.
Tom Ryan
3 mins
If you’re new to the world of Salesforce Data Cloud, you’re probably coming up against terms like ‘data lake’, ‘data warehouse’, and ‘data lakehouse’, and wondering how they’re different from each other. Although they sound quite technical, the basics are easy to understand, once explained.
Anton Minnion
3 mins
Salesforce Data Cloud is a customer data platform (CDP) that integrates with Sales Cloud and Marketing Cloud out-of-the-box, which means it’s much easier to implement than other CDPs. Don’t mistake this to mean you can jump in and get setup right away though.
Tom Ryan
2 mins
If you’ve just gained access to Salesforce Data Cloud, or you’ve heard chatter about it in the Trailhead community and wondered what the tool does or how to use it, download our latest eBook.
Anton Minnion
2 mins
You may have heard that Enterprise and Ultimate Sales Cloud customers are getting access to a free Data Cloud account; a powerful customer data platform that enables businesses to leverage real-time insights and customer data for better marketing.
Tom Ryan
5 mins
To help you uncover which is the right platform for you, Marketing Cloud Engagement or Pardot (Account Engagement), we've created a quick and fun quiz!
Tom Ryan
1 min
Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.
Tom Ryan
1 min
For marketers, it’s important to know these differences between Sales Cloud vs Salesforce Platform, and how to use each platform.
Eoin Walsh
4 mins
When comparing the Cloud Pages builder with external CMS and landing page builder tools, you may be tempted to go with a shiny third-party platform.
Ellie Anderson
3 mins
When it comes to marketing automation tools, Adobe Marketing Cloud and Salesforce Marketing Cloud are two of the most popular platforms in the market.
Kumar Gurrampalli
4 mins
Our job, and the purpose of this blog post, is to educate marketers on the features and benefits of Salesforce Marketing Cloud Engagement.
Anton Minnion
3 mins
Clients or consultants don't need to be anxious about their Pardot domain setup. It's pretty easy when you know what to do. Here's a guide!
Tom Ryan
5 mins
Implementing Pardot (now called Account Engagement) comes with two types of domain setup, one of which is what we call creating a ‘tracker domain’.
Tom Ryan
4 mins
Newbies to the Pardot platform face a steep learning curve. Despite its great user experience and ease of navigation, there are so many features and possibilities for sophisticated marketing automation within Pardot, it’s easy to be overwhelmed
Tom Ryan
2 mins
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