What is Account Engagement for Slack?
Account Engagement for Slack is a tool that integrates Salesforce’s Marketing Cloud Account Engagement (formerly Pardot) with Slack, the popular workplace messaging platform.
Salesforce products explained
You’re not the first and you won’t be the last person to wonder how Salesforce products differ from each other, what their current names are, and which may be the best fit for your business.
What's what in Salesforce?
The Salesforce ecosystem has seen many changes over the years, thanks to software acquisitions, new product launches, and platforms undergoing name changes as they evolve. Plus, across the full portfolio, there are hundreds of features to get your head around!
It’s no wonder customers are searching basic questions like ‘What is Salesforce Platform?’, ‘What is Pardot?’, ‘What is Salesforce Sales Cloud?’, ‘What is Journey Builder?’.
To save you the time and effort of repeatedly Google-ing said questions, we’ve created the library below, telling you exactly what’s what in Salesforce. You can filter by business function, product, or simply sort by A-Z. You can also hit the search box to find specific terms you’re confused about.
Business function:
Product:
Popular features:
What is Data Cloud?
Salesforce Data Cloud (formerly Salesforce Customer 360 Audiences) is a data management platform that helps businesses unify their customer data across different systems and channe...
What is B2B Marketing Analytics app?
The B2B Marketing Analytics app is a tool within Salesforce that helps businesses analyse their marketing data and generate insights specifically for B2B marketing.
What is Engagement Studio?
Engagement Studio is a visual workflow builder in Salesforce Marketing Cloud Account Engagement (formerly Pardot), designed for creating automated customer journeys.
What is Journey Builder?
Journey Builder is a tool in Salesforce Marketing Cloud Engagement designed to automate and manage customer journeys across multiple channels.
What is Automation Studio?
Automation Studio is a powerful tool within Salesforce Marketing Cloud Engagement that allows businesses to automate their marketing processes.
What is Email Studio?
Email Studio is Salesforce Marketing Cloud Engagement’s comprehensive email marketing tool, designed to help businesses create, personalise, and send targeted email campaigns.
What is Salesforce Engage?
Salesforce Engage is a tool within Marketing Cloud Account Engagement (formerly Pardot) designed for sales teams.
What is Marketing Cloud Connect?
Marketing Cloud Connect is a Salesforce tool that integrates Marketing Cloud Engagement with Salesforce CRM aka Sales Cloud, enabling businesses to sync data between the two platfo...
What is Data Loader?
Salesforce Data Loader is a tool used to import, export, and manipulate large amounts of data within Sales Cloud.
