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  • Integrating 3rd-party platforms and implementation

  • Auditing data and segmentation in HubSpot and Salesforce

  • Underperforming journeys and automations

  • Reducing license costs and inefficiencies

  • Campaign attribution modelling and proving ROI

  • AI readiness, Agent POC's and Claude integration

In just 30 minutes, we'll know whether we're a mutual fit.

Salesforce glossary

You’re not the first, and you won’t be the last person to wonder how Salesforce products differ from each other, what their current names are, and which may be the best fit for your business. Explore MarCloud's glossary of key terms in the Salesforce ecosystem. Find definitions and finally make sense of Salesforce products and features.

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Glossary of Salesforce and marketing terms

The Salesforce ecosystem has seen many changes over the years, thanks to software acquisitions, new product launches, and platforms undergoing name changes as they evolve. Plus, across the full portfolio, there are hundreds of features to get your head around!

It’s no wonder customers are searching basic questions like ‘What is Salesforce Platform?’, ‘What is Pardot?’, ‘What is Salesforce Sales Cloud?’ and ‘What is Journey Builder?’

To save you time, we’ve created this quick glossary, explaining exactly what’s what in Salesforce. Filter by business function, product, or sort by A-, or run a search and deepen your understanding of all things Salesforce.

Business function:

Product:

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What is Salesforce Agentforce?

Salesforce Agentforce is an AI agent platform built on Salesforce that allows organisations to create and deploy autonomous software agents capable of understanding requests, reaso...

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Tell us what marketing problems you need to solve, and our certified Salesforce and HubSpot consultants will respond to arrange a call.

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