There are plenty of Pardot training courses out there right now and the majority of them tick basic boxes such as showing you around the system and giving you ideas for how to use Pardot (recently renamed Marketing Cloud Account Engagement, or MCAE for short).
As a large team of certified specialists, we’ve spent a bit of time discussing how to share our expert insights with Pardot users keen to become professionals.
The more we can educate marketers in automation and Pardot best practices, the more competitive industries can become, and the better we can collaborate with businesses to continue to evolve their automated marketing.
To achieve this, we’ve decided to provide training in the ‘MarCloud’ way; with a focus on practical, actionable guides and insights, and most importantly, avoiding a ‘one-size-fits-all’ approach.
Pardot training by job role
To cater to the different team members using Pardot and their varying needs and use cases, we’ve created a 10-week, on-demand course focusing on the parts of Pardot that matter to a particular job role (or the role you want!). Whether you're an experienced marketer, recent graduate, Salesforce administrator, or simply a passionate individual interested in Pardot and marketing automation, the course is suitable for you.
The objective is to train you within the context of an actual real-life scenario because quite frankly, that’s the best way to remember things. If you can relate to some of the scenarios and examples we give, there’s a good chance you’ll be more engaged.
The end goal of the course is to ensure you are successful in a role that involves Pardot. An added bonus is that we expect you to breeze through the Pardot Specialist exam once you’ve passed our course!
We go into quite a bit of detail so be prepared to be immersed in all things Pardot!
What to expect from the Pardot training course
We’ve broken the Pardot training down into ‘pit-stops’ where you can view the system from multiple perspectives.
Of course, the first part is showing you around Pardot because we couldn’t leave that out.
The training course includes:
- Navigating your way around Pardot
- Life of a Pardot administrator
- Life of a campaign manager
- Life of an email marketer
- Life of a lead generation specialist
- Life of a marketing operations manager
- Life of a marketing analyst
- An introduction to Sales Cloud for marketers
There are plenty of Pardot training videos from our certified experts, who will walk you through the theory but also share demos of how to actually do the things we’re talking about.
There are quizzes and if you’re lucky enough to have a Pardot sandbox, we’ll task you with hands-on exercises to reinforce your knowledge.
Whether you’re a visual, auditory, or kinesthetic learner, our course aims to cover all of these different learning styles!
Become part of a Pardot community
When you register for the MarCloud Pardot training course, you join our online community where you have the opportunity to network with other students. Ask questions, throw use cases out there, get advice, and generally take advantage of having others just like you to bounce ideas off.
Live Q&A with Pardot experts
In addition to all of the above, training course members gain access to exclusive live Q&A sessions every two weeks with our own Pardot experts, helping to assist you throughout the course.
This means that whilst the training course is ‘on-demand’, meaning you have access to work through the modules as and when suits your schedule, you’re also supported by a team of consultants who have been working with Pardot and other Salesforce platforms for years.
How do I sign up?
Our unique on-demand Pardot training course is LIVE! You can view the curriculum here.
Check out the course today and become a certified specialist with a wealth of career opportunities in just 10 weeks.