If you’re just starting down the Pardot (aka MCAE) implementation road, perhaps you find yourself asking is Pardot a CRM? Do I need both Pardot and a CRM?
Assuming you’re integrated and ready to rock, you’re able to easily add leads to a Pardot List and Engagement Studio easily from within Salesforce.
We’ve created an eBook that outlines what you need to know about different lead types, how to qualify B2B leads, and why you should bother. Download it today for all of the knowledge!