Contrary to popular belief, when consultancies give away the ‘secret sauce’ of marketing automation, they are not shooting themselves in the foot. In our experience, publishing resources that guide customers using platforms like Marketing Cloud only serves to benefit us both. After all, you can’t trust somebody who hides what they do behind smoke and mirrors, right?
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For years, MarCloud has shared free tutorials, how-to guides, checklists, and insider tips with those seeking this information online. We’ve given it away in the knowledge that if and when the time comes that you need a Salesforce Partner to take you to the next level, MarCloud will be on your radar. And any partnership we have will see greater success because you’re well-versed in the platform too.
The problem is, there’s only so much you can learn from a blog post or YouTube video. Which is why we’ve taken things one step further and launched Marketing Cloud On-Demand Training.
You might be thinking, isn’t this just another version of Udemy or Teachable? There are training courses in Account Engagement (Pardot) and Marketing Cloud Engagement available on those already. Ours is different for a handful of reasons:
Marketing Cloud courses aren’t written by one consultant. They are the product of many experts, collaborating and bringing together different skill strengths and perspectives, giving a more rounded approach that’s relevant to all industries and experience levels.
Our courses include a subscription service to join live Q&A sessions with certified MarCloud experts.
Alongside the course material, you get access to a community of like-minded professionals via our closed Facebook Group.
We offer bundles on multiple courses and discounts for high-volume customers and non-profits.
In fact, we use the material in our courses for our own internal talent development, so we’re extra confident that you can do the same and upskill your emerging talent too.
Unlike other consultancies, MarCloud works solely with Salesforce platforms, which means all of our on-demand training courses are focused on Marketing Cloud Account Engagement, primarily.
As an aside, we also offer bespoke training programs across a variety of Salesforce marketing automation tools, including Marketing Cloud Engagement.
As of publishing this article, the courses available on the Marketing Cloud Academy include:
The point of our on-demand training is to cater to different user roles and experience levels in Marketing Cloud platforms. This means we have courses that are ideal for beginners and intermediates who need to refresh their knowledge. These courses can also serve as onboarding tools for new team members, they’re so thorough!
On the other hand, we have courses designed for more advanced users who are ready to take their specialist exam and just need that extra bit of practice and validation beforehand.
In terms of job roles, our Marketing Cloud training is ideal for:
Marketers - enhancing marketing automation skills.
Graduates - kickstarting careers in Salesforce.
Salesforce Administrators - gaining Salesforce admin responsibilities.
Passionate individuals - upskilling professionals in the digital space.
If any of these sound like you, visit the Marketing Cloud online training centre now to learn more about the various courses and why enrolling will take your expertise and career to the next level.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom RyanWith the eBook ‘A Guide to Salesforce Marketing Tools’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to understanding and selecting your perfect Salesforce marketing platform(s), be it Marketing Cloud Account Engagement (Pardot) or Engagement, and the products available to each.
Download nowRecently, MarCloud Consulting hosted a webinar sharing key insights into using Marketing Cloud Account Engagement (MCAE) forms to streamline engagement, improve data quality, and simplify form management. I’m Jon Chowdhury, Senior Lead Consultant at MarCloud and I led the webinar alongside my colleague, Eoin Walsh.
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At MarCloud, we’ve always been huge fans of Salesforce and the incredible tools they offer across the entire customer lifecycle. From supporting brands in lead generation to enabling meaningful, ongoing customer relationships, Salesforce has consistently delivered innovative solutions that empower marketers. But with Marketing Cloud Advanced Edition, Salesforce has taken things to a whole new level.
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With the introduction of Marketing Cloud Growth features for Salesforce Account Engagement (formerly Pardot) users, marketing professionals now have an exciting opportunity to enhance their customer engagement, streamline campaigns, and achieve greater ROI - with no added cost!
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Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletterWith the eBook ‘A Guide to Salesforce Marketing Tools’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to understanding and selecting your perfect Salesforce marketing platform(s).
Download now
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