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A Guide to Salesforce Marketing Tools [eBook]

Marketers can be easily forgiven for being confused about which are the right Salesforce marketing tools for their business.

A Guide to Salesforce Marketing Tools [eBook]

With all the changes in the Salesforce ecosystem during the past year or so, marketers can be easily forgiven for being confused about which products are which, and the right Salesforce marketing tools for their business.

2022 was a big year that saw a restructuring of Salesforce’s marketing automation software like Pardot and Marketing Cloud, as well as the renaming of multiple products, for example Pardot becoming Account Engagement.

Even now, search demand for former product names remains high, as are frequently asked questions such as:

We’ve written blogs answering the above questions but to save you the hassle of reading multiple web pages, we thought we’d go one step further and create a downloadable guide!

With the eBook ‘Salesforce Marketing Tools Unveiled’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to selecting your perfect Salesforce marketing platform(s).

Cover of the ebook Salesforce Marketing Tools Unveiled

What to expect from the eBook

Including a brief explanation of each of the main Salesforce marketing tools, which businesses they’re most suited to, key features, and considerations for implementing your chosen platform, the eBook is packed full of useful information.

Its purpose is to equip you with the knowledge and understanding of your Salesforce marketing automation options, taking into account things like your customer journey, business type, sales cycle, typical marketing campaign channels, advertising focus, and target audience.

The chapters inside are:

  • What to expect from this eBook
  • Meet the author
  • The Salesforce ecosystem 
  • Understanding Salesforce marketing tools
    • Account Engagement
    • Engagement
    • Data Cloud, Personalization, Intelligence
    • Sales Cloud
    • Einstein
  • Deciding on your Salesforce marketing tool
  • Tips for a successful implementation

Whether you’re an existing Salesforce user looking for clarity on the recent restructure and renaming of solutions, or a marketer tasked with implementing a marketing automation software that plays perfectly with the Salesforce CRM, Sales Cloud, this eBook is for you.

Download today and feel confident selecting the right Salesforce Marketing tools for you.

Find yourself stuck or have a question? MarCloud is here to help. Send us a message and we’ll be in touch.

Tom Ryan headshot

Tom Ryan

Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.

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eBook cover with the text A Guide to Salesforce Marketing Tools

Salesforce Marketing Tools

With the eBook ‘A Guide to Salesforce Marketing Tools’ in your arsenal, you’ll have a go-to, comprehensive, expert guide to understanding and selecting your perfect Salesforce marketing platform(s), be it Marketing Cloud Account Engagement (Pardot) or Engagement, and the products available to each.

Download A Guide to Salesforce Marketing Tools

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