People want to be able to report on marketing success. It’s a simple ask, right? The potential to do that is great when you’re using a marketing automation tool like Account Engagement (Pardot) but it’s even easier when you follow the ‘B2BMA Nirvana by MarCloud’ framework.
3 mins
Introduced earlier this year, the official B2BMA Nirvana framework is relatively new but in reality, MarCloud consultants have been following this specific process to help clients reach a place where everything in their accounts just works, for years.
We like to think of it as guiding clients towards marketing and reporting harmony.
If you’re a struggling marketer taking broken reports or unreliable data to meetings, this best practice marketing and reporting framework will help you leave awkward presentations in the past.
In a nutshell, it’s the path to least resistance to get your reports sorted.
To explain the framework in more detail, our consultants ran a webinar covering every element of B2BMA Nirvana and how to make it work for you. If you missed the live session, hit play on the replay below and join Chris Thompson, Ollie Dodd, and Karen Kalejaiye as they cover:
Why B2B Marketing Analytics is such a valuable tool for marketing reports
Out-of-the-box dashboards in B2BMA
When customising reports becomes necessary
Common issues with collecting Lead Source and other essential data
The five stages of B2BMA Nirvana by MarCloud
Where to start with uncovering issues in your account setup
How to use lead scoring and grading in Account Engagement
Determining marketing-qualified leads
Challenges for reporting on pre-MQL data in Salesforce
Lead management and assignment best practices
Tracking customer touchpoints
Enhancing Salesforce Campaigns with UTM values
Maintaining a solid UTM structure for marketing success
Streamlining your inbound lead process
Setting up multi-touch attribution dashboards as your company needs them
A live Q&A
As you can see, there’s a lot of information included and with just 45 minutes to cover everything, the team barely delves into the many tips and tricks we can offer.
Still, our aim with this webinar is to ensure you first understand the various actions required to achieve a state of marketing serenity and to help you swot up on using B2B Marketing Analytics with Account Engagement and Sales Cloud for better marketing attribution.
If, like many of those who joined us live, you’re interested in applying our framework to your accounts, your first best step is to request an audit. We’ll review your setup and tell you where you currently stand on the pathway to B2BMA Nirvana, along with the priority areas to focus on moving forward.
Chris is an experienced marketer and certified Pardot consultant. He's passionate about improving visibility for clearer marketing attribution, which in the world of Salesforce means aligning digital marketing strategy with the objects, tools and automations available within the Salesforce tech stack and beyond. His role at MarCloud is to support the Delivery Consultants in launching and managing client projects and campaigns, ensuring the best delivery and results.
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Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletterIn our ‘How to Measure ROI Using Pardot’ eBook, you’ll find a detailed list of all the steps you need to take to fully track and report on marketing attribution and return on investment.
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