Employees come and go, budgets shift, markets change focus, and the economy rises and falls. Your marketing funnel evolves alongside these changes, shaped by audience preferences, a data-driven strategy, and sometimes, sheer necessity. So how do you keep things simple and aligned, versus complex and chaotic?
4 mins
When it comes to using Data Extensions, once you get the hang of them you’ll realise they are a very useful tool within the Marketing Cloud platform - so it’s important to get familiar with how they work.
Anton Minnion
2 mins
When used strategically Marketing Cloud Interactive Email Forms can be hugely powerful for prospect engagement. Here are four of the ways we like to use them.
Tom Ryan
3 mins
Depending on your core marketing channels, for any business it can actually be very effective to use both Salesforce Marketing Cloud and Pardot for great results.
Tom Ryan
2 mins
The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate.
Anton Minnion
5 mins
When you compare the features of Pardot, with the features of Marketing Cloud, you’ll see a lot of the same functionality. So when it comes to Pardot vs Marketing Cloud, what are the difference
Tom Ryan
3 mins
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