To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
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Our Automation Studio vs Journey Builder Cheat Sheet is the perfect reference guide to use when you don't have the time to find the answers you're looking for!
It's not uncommon for people to often feel confused when it comes to knowing the difference between Marketing Cloud's Automation Studio and Journey Builder. Consider this as your ultimate guide as we explain the what each one does, when you should use them, and why.
We dive into a brief overview of Marketing Cloud studios. We explain each of the studios, what they do and why you should consider adding them to your marketing toolkit.
With every Salesforce Marketing Cloud release, I’m eager to learn how the features and functionality have been improved. I’m happy to report the October ‘21 release does not disappoint!
Your go-to Salesforce Marketing Cloud glossary to decode and demystify common terms and acronyms when using the platform! Download and print to share with your team.
When it comes to using Data Extensions, once you get the hang of them you’ll realise they are a very useful tool within the Marketing Cloud platform - so it’s important to get familiar with how they work.
When used strategically Marketing Cloud Interactive Email Forms can be hugely powerful for prospect engagement. Here are four of the ways we like to use them.
Depending on your core marketing channels, for any business it can actually be very effective to use both Salesforce Marketing Cloud and Pardot for great results.
The Salesforce Marketing Cloud Journey Builder module is one of many you can find in your Marketing Cloud dashboard. In my opinion, it’s one of the best modules the software has, both in terms of what it can do and how easy it is to navigate.