Choosing a marketing automation platform that can grow with your business isn’t easy. Salesforce Marketing Cloud vs Mailchimp is a common comparison, and while both platforms are popular, they serve very different needs. To help you make the right choice, here’s how they differ.
5 mins
If you’re a Salesforce marketer juggling multiple tools, limited time, and increasing pressure to show ROI, the idea of activating something new probably feels like a tall order. Salesforce Foundations promises a free, powerful set of features that connects different clouds and unlocks advanced tools like Data Cloud and Agentforce. But with unclear feature lists and scattered help articles, it’s easy to overlook its value.
Tom Ryan
4 mins
The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
Tom Ryan
4 mins
Marketing Cloud assets can break, distort, or crop incorrectly, which often has to do with your image formatting. Take email, for example - everything can look great in the Email Builder, but when a test email lands in your inbox, the images are broken or distorted. Or your latest landing page template has been meticulously designed, yet your selected image just won’t render beautifully across devices.
Jake Meyer
2 mins
Knowing how to craft effective AI prompts is key to getting the best results, whether you’re using Salesforce Agentforce or a third-party tool. Clear, detailed prompts help you create Agents that perform exactly as needed, and Salesforce Prompt Builder lets you manage all your prompt templates in one place.
Tom Ryan
4 mins
Salesforce Marketing Cloud gives you endless possibilities for automating customer journeys. With Journey Builder, you can welcome new subscribers, follow up with event attendees, nurture leads, and much more. But instead of exploring every potential use case, let’s focus on the Marketing Cloud journey examples that will impact your bottom line the fastest.
Tom Ryan
3 mins
Despite the buzz around AI and all the flashy things it can do, foundational marketing channels such as SMS are still leading the way when it comes to customer engagement. In the Salesforce world, SMS marketing is made easy using Mobile Connect - part of Mobile Studio - which comes with many options for connecting customers with brands.
David Spelman
5 mins
Getting a martech proposal over the line takes time and patience. So, when you’ve waited months for C-suite or budget approval on your dream Salesforce marketing platform, it’s tempting to rush into implementation, launch campaigns, and hope to prove ROI faster.
Tom Ryan
3 mins
Segmentation is a cornerstone of effective marketing. The ability to send the right message to the right audience at the right time drives engagement, nurtures prospects, and delivers marketing return on investment (ROI). Even the most well-crafted campaigns risk falling flat without a solid segmentation strategy.
Tom Ryan
4 mins
You might have heard about Agentforce, Einstein, and for a short period of time, Marketing GPT - three powerful AI tools within the Salesforce ecosystem - but how do they actually work, and more importantly, how can they make marketers’ lives easier?
Tom Ryan
2 mins
If this is the first time you’re realising you need a Marketing Cloud Agentforce strategy… don’t panic. Most Salesforce customers are in the same boat; scrambling to figure out how Agentforce can benefit their Marketing Cloud activities - and the business overall.
Tom Ryan
3 mins
Salesforce Agentforce agents offer an excellent way to streamline your marketing processes. These AI-powered assistants are designed to take over repetitive tasks, manage large volumes of data, and enhance customer interactions, all while working alongside your marketing team.
Tom Ryan
4 mins
Announced at Dreamforce 2024, Salesforce has launched Marketing Cloud Advanced, a new edition designed to offer more robust, scalable, and intelligent marketing capabilities.
Tom Ryan
4 mins
Managing data in Salesforce Marketing Cloud Engagement comes with challenges. Lists, Data Extensions, and having multiple places to edit data within the platform can be confusing, but the main thing to know is that ‘Contact Builder’ acts as your central data designer.
Anton Minnion
3 mins
The Marketing Cloud WhatsApp integration enables marketers to connect accounts and send WhatsApp messages using Journey Builder. While the setup seems simple, the truth is there are a few steps to preparing Marketing Cloud Engagement for WhatsApp sends.
Anton Minnion
4 mins
Marketing Cloud Automation Studio ‘Activities’ help teams automate marketing processes, saving hours that would otherwise be spent doing manual data management.
Anton Minnion
4 mins
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