If you’ve been in the world of Salesforce, HubSpot, or marketing automation recently, you’ll have heard the term RevOps. Short for Revenue Operations, it’s become one of the most talked-about approaches to driving growth. But beyond the buzzword, what does RevOps really mean, and why should marketers in particular be paying attention?
5 mins
When people talk about CRM migration, the focus is usually on a technical checklist: data mapping, deduplication, field governance, integrations, permissions, and testing. Of course, all of these are necessary, but the technical bit is only half the work.
Lenny Davies
6 mins
When a client first comes to us, they usually want to dive straight into the shiny creative work, such as nurture journeys, lead scoring, and clever campaigns. While those are all valuable, we rarely start there. The first port of call is almost always the marketing to sales handoff process.
Lenny Davies
5 mins
There’s a common misconception about marketing automation: that once it’s set up, it can be left alone to generate results in the background like a slow cooker. Unfortunately, that approach is one of the most costly marketing automation mistakes teams can make.
Tom Ryan
4 mins
Managing a HubSpot migration is no easy task. From planning to execution to ongoing optimisations, there are a thousand things to consider and plenty of risks to anticipate. But with the right guidance, a migration doesn’t need to be complex. You just need to know the best approach and have an expert on your side to offer support.
Tom Ryan
2 mins
Choosing between HubSpot and Salesforce is one of the most common decisions enterprise marketing teams face when looking to scale lead generation, demonstrate ROI, and get more done with less technical complexity. It’s no small task and often results in comparison fatigue and confusion.
Tom Ryan
5 mins
If you’re a Marketing Manager or Director using Salesforce platforms, there’s a good chance you’re grappling with a lot. From campaign planning and reporting to proving marketing ROI and keeping stakeholders happy, there’s no shortage of priorities. Add to that the technical side of managing marketing automation - data models, journeys, integrations - and it’s easy to see why many teams look for external support.
Tom Ryan
6 mins
For many marketing managers and directors working with Salesforce Marketing Cloud or HubSpot, proving the return on investment (ROI) of marketing activity is one of the most consistent challenges. You are juggling campaign performance, marketing technology, audience journeys, compliance, and reporting, all while fielding questions from the C-suite like: “What did we actually get from this?”
Tom Ryan
5 mins
Choosing between HubSpot Marketing Hub and Marketing Cloud Account Engagement? You’re probably trawling through comparison blogs such as HubSpot vs Marketing Cloud or even HubSpot vs Pardot vs Marketo. These blogs are ideal for learning the differences in capabilities, pricing, and service. But they don’t always deep dive into specific features.
Tom Ryan
4 mins
Marketing Cloud Engagement is a dream for customer journey creativity… until it comes to integration. The automation, personalisation, and analytics tools are all there, but unlocking their potential depends on how well your Marketing Cloud instance integrates with Salesforce CRM. This is exactly what our recent webinar tackled.
David Spelman
5 mins
In today’s marketing world, technology decisions are business decisions. When resources are tight, pressure is high, and expectations are even higher, marketing directors and managers need to show fast results. That’s where a premium marketing automation platform such as Salesforce Marketing Cloud comes in.
Tom Ryan
4 mins
Choosing a marketing automation platform that can grow with your business isn’t easy. Salesforce Marketing Cloud vs Mailchimp is a common comparison, and while both platforms are popular, they serve very different needs. To help you make the right choice, here’s how they differ.
Tom Ryan
5 mins
If you’re a Salesforce marketer juggling multiple tools, limited time, and increasing pressure to show ROI, the idea of activating something new probably feels like a tall order. Salesforce Foundations promises a free, powerful set of features that connects different clouds and unlocks advanced tools like Data Cloud and Agentforce. But with unclear feature lists and scattered help articles, it’s easy to overlook its value.
Tom Ryan
4 mins
The dream situation for Salesforce marketers is aligning Marketing Cloud with Sales Cloud - and other tools - in a way that proves undeniable value. By value, I mean tangible business results, such as revenue and return on marketing investment. In fact, getting future budget without proving Marketing Cloud ROI is nearly impossible.
Tom Ryan
4 mins
Marketing Cloud assets can break, distort, or crop incorrectly, which often has to do with your image formatting. Take email, for example - everything can look great in the Email Builder, but when a test email lands in your inbox, the images are broken or distorted. Or your latest landing page template has been meticulously designed, yet your selected image just won’t render beautifully across devices.
Jake Meyer
2 mins
Knowing how to craft effective AI prompts is key to getting the best results, whether you’re using Salesforce Agentforce or a third-party tool. Clear, detailed prompts help you create Agents that perform exactly as needed, and Salesforce Prompt Builder lets you manage all your prompt templates in one place.
Tom Ryan
4 mins
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