Triana comes from a marketing background and has been part of the Salesforce ecosystem for five years. She loves supporting clients with getting the most from Account Engagement (Pardot) by building strategies and finding solutions that suit each client. She wants them to love it as much as she does! With four Salesforce certifications under her belt, Triana has been a Marketing Champion since 2021. She’s spoken at Salesforce community events and MarDreamin.
Put your hand in the air if you’re using Sales Cloud Campaigns. Keep your hand in the air if you have a documented process for how you use and report on this CRM feature… *notices the majority of hands falling down*.
Triana Jarman
4 mins
Proving email effectiveness beyond basic opens and clicks is a challenge many marketers face. Your ability to show a wider business impact depends on integration, reliable data, and how well you can visualise email marketing analytics in your system.
Triana Jarman
3 mins
With the introduction of Marketing Cloud Growth features for Salesforce Account Engagement (formerly Pardot) users, marketing professionals now have an exciting opportunity to enhance their customer engagement, streamline campaigns, and achieve greater ROI - with no added cost!
Triana Jarman
3 mins
When it comes to event marketing, it’s no longer enough to send a few promotional emails and hope people show up. To truly drive registrations, engage attendees, and deliver measurable results, you need an efficient, personalised approach - one that takes full advantage of automation tools like Salesforce’s Engagement Studio.
Triana Jarman
3 mins
If you’re using Salesforce Account Engagement (formerly Pardot), you’ve likely come across two different email builders: the Classic Email Builder and the Lightning Email Builder. Depending on which builder you are used to, you may feel apprehensive about using the other one, but each offers distinct features that can significantly impact how you create and manage your email marketing campaigns.
Triana Jarman
6 mins
On July 19th 2024, I navigated a very warm central London to reach ‘The Brewery’, host to Europe’s largest community-led event for Salesforce professionals: London’s Calling. This fantastic event promised a day filled with incredible learnings for anyone who is part of the Salesforce ecosystem. And boy, did it deliver!
Triana Jarman
5 mins
You may have noticed prospects with a mailability status of ‘Operational Emails Only’ in Pardot (now called Account Engagement).
Triana Jarman
4 mins
Lead assignment in Salesforce is crucial for making sure sales-ready leads reach the right person to make contact, at the right time.
Triana Jarman
5 mins
Discover the four different ways you can surface Pardot data in Salesforce Sales Cloud and any access/licence considerations.
Triana Jarman
4 mins
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