Having the ability to grade and score prospects in Pardot is one of the most exciting features. Download this free Pardot Scoring & Grading Handbook to guide your own models and plans, including real world examples.
Understanding how Pardot grading and scoring works is different from being able to plan and implement customised models. The Pardot Grading & Scoring Worksheet is an interactive tool for marketers to use to plan their own models.
Many companies have a range of products and services to showcase and if we want to pinpoint the specific interest of a prospect, then Scoring Categories are the perfect solution.
Pardot Lead Scoring is one of those sophisticated marketing automation functions that everybody knows they should be spending more time optimising but not everyone understands how to do so correctly. This post talks through the best practices for improving your Pardot lead scoring.
Scoring & grading can excel your Pardot strategy to the next level. Learn more about a blended scoring & grading model here and how to follow best practice.
Implementing the most efficient practices, will not only save you time but maximise the productivity of your team. In this blog I will share a brief overview of the top Pardot best practices and 7 essential features to use.