In today’s marketing world, technology decisions are business decisions. When resources are tight, pressure is high, and expectations are even higher, marketing directors and managers need to show fast results. That’s where a premium marketing automation platform such as Salesforce Marketing Cloud comes in.
4 mins
Case studies are a powerful tool for exploring what’s possible with Marketing Cloud. More than that, they show what’s been proven. Whether you’re building a business case for investment, benchmarking your performance, or researching how others have overcome similar challenges, real-world examples can make your life easier.
This blog showcases five Salesforce Marketing Cloud case studies where organisations have achieved tangible business results. From massive returns on investment to streamlined internal operations, these examples are practical proof that with the right setup, Marketing Cloud can go beyond ‘campaign management’ and start pulling real commercial weight.
Before we dive into the case studies, let’s quickly address the obvious: why Salesforce Marketing Cloud?
For many global and fast-growing brands, it’s the foundation for smarter, more scalable marketing. But it’s not just about functionality. What we’re seeing in the industry, particularly from the following examples, is that Marketing Cloud helps teams:
Save hours of manual work through automation.
Increase lead quality with personalised journeys.
Track and improve ROI thanks to powerful reporting tools
And while the technology is robust, the magic really happens when it’s tailored to fit a business’s exact structure and strategy. That’s what the five case studies below show.
Industry: Commercial real estate
Goal: Reactivate dormant leads and drive conversions
Platform used: Salesforce Marketing Cloud Account Engagement (Pardot)
Bruntwood, a major UK commercial property company, needed to improve the efficiency of its sales pipeline. Thousands of cold leads sat untouched in their CRM, and the sales team lacked the time to manage follow-ups manually.
MarCloud supported Bruntwood by segmenting the CRM data based on location, lead type, and activity history. We then created tailored Engagement Studio journeys, designed to re-engage prospects with timely, relevant content. Assets included dynamic landing pages, targeted email campaigns, and automated actions to route leads back to sales.
The results:
£5.18 million in revenue generated
17,650% return on investment
Multiple teams can reallocate time from admin to value-driving work
Key takeaway: Targeted re-engagement, when automated with Account Engagement, can uncover enormous value hidden in existing databases.
Industry: Manufacturing
Goal: Streamline form processes and reduce admin workload
Platform used: Account Engagement (Pardot)
Roland DG had built hundreds of forms in Pardot over time, each for different markets, products, and campaigns. But without a consistent naming or organisation system, teams were losing hours managing, editing, and deploying new forms.
MarCloud overhauled their form library. This involved:
Standardised folder structure and naming conventions
Automation rules for faster lead assignment
Scalable templates to reduce duplication
Following the restructuring, the time spent managing forms dropped by 75%, freeing the marketing team to focus on more strategic tasks.
Key takeaway: Operational efficiency is just as valuable as lead generation. Marketing Cloud can significantly reduce internal workload with the right setup.
Industry: IT services & consulting
Goal: Maintain pipeline momentum and promote remote services
Platform used: Account Engagement (Pardot)
During COVID-19, Kirkpatrick Price needed to pivot its marketing quickly. With in-person services no longer feasible, they turned to digital channels to promote remote audit solutions and maintain engagement with leads.
MarCloud designed and implemented a multi-step nurture campaign in Account Engagement. The campaign segmented leads by audit needs and industry, offering targeted thought leadership content, gated downloads, and automated follow-up emails.
The results included:
$78,000 in new business
Multiple long-term retainer clients
A 30% email open rate and a strong re-engagement with lapsed prospects
Beyond immediate sales, the campaign also strengthened Kirkpatrick Price’s position as a trusted provider of flexible, modern audit solutions.
Key takeaway: Agile automation can turn disruption into opportunity when supported by precise segmentation and content strategy.
Industry: Education technology
Goal: Prepare for growth with better data sync and reporting
Platform used: Account Engagement, B2B Marketing Analytics (B2BMA)
Twig Education was planning a strategic expansion into wider US states but faced operational blockers. Their Salesforce and Pardot systems were misaligned, with over 3,000 sync errors and critical data points missing from reports.
MarCloud conducted a comprehensive audit and fixed the data integrity issues. We also enabled additional datasets in B2B Marketing Analytics to allow for tailored reporting by region, product line, and campaign type.
Following the cleanup:
Sync errors were eliminated, restoring trust in reporting
Leadership gained reliable insight into marketing effectiveness
The team could plan their US rollout based on real performance data
Key takeaway: Solid reporting starts with a clean foundation. Before any strategy is built, ensure your systems talk to each other properly.
Industry: Real estate
Goal: Re-engage a dormant database
Platform used: Marketing Cloud Account Engagement (Pardot)
Common had amassed a significant volume of contacts, but many had gone cold. Rather than purge the list or let it decay further, they chose to re-engage these prospects using a multi-touch Engagement Studio journey.
MarCloud designed separate engagement tracks depending on the contact’s last activity, interests, and previous interactions. The campaign also built in progressive profiling and opt-out triggers, ensuring GDPR compliance and allowing the team to requalify the most valuable leads.
Outcomes included:
A notable rise in engagement rates
A clear split between leads worth pursuing and those ready for removal
A revitalised marketing funnel focused on active interest
Key takeaway: Dormant doesn’t mean dead. With the right strategy, Marketing Cloud can bring cold contacts back to life and clean your list in the process.
Looking across these Salesforce Marketing Cloud examples, a few themes stand out:
Automation frees up time: Each organisation used automation not to replace people, but to empower them by removing repetitive tasks and allowing teams to focus on higher-value work.
Personalisation works: Whether it was dormant leads or active prospects, all campaigns used segmentation to ensure that content felt timely and relevant.
Measurable impact: Results weren’t vague. These were hard numbers - revenue, time saved, contracts won. With Salesforce’s ROI tracking capabilities, it’s easier than ever to prove marketing’s contribution to business growth.
Scalable infrastructure: From education to property to cybersecurity, these businesses built foundations that can grow with them. That’s the true power of a well-implemented Marketing Cloud account.
No matter your industry or audience, these strategies and outcomes are replicable when you have the right team to help you set things up the right way.
At MarCloud, we work with businesses to design and implement Salesforce Marketing Cloud solutions that solve real problems and help you deliver ROI. Whether you’re starting fresh or trying to get more from your current setup, we’re your experts.
Get in touch to explore how we can support your Marketing Cloud success.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom RyanTo make personalisation easier for marketers using Salesforce Account Engagement, we’ve put together an entire ebook that outlines the strategies and tools for perfecting personalisation across the customer lifecycle.
Download nowSalesforce Data Cloud promises a lot: unified customer data, faster insights, and seamless alignment across your business. But if you’re cautious about committing to yet another platform, it can feel like a risk to invest time and effort. What if Data Cloud doesn’t meet your unique business needs?
Supan Maniar
4 mins
Salesforce marketers know that modern customer journeys are anything but linear. Someone sees an ad, clicks to your site, leaves, comes back via an email, and maybe books after a third visit. Or fourth. Or tenth. So, which of those touchpoints made the difference? Figuring out Salesforce marketing attribution across channels is a common challenge, but one that we’re here to help solve.
Supan Maniar
5 mins
Choosing a marketing automation platform that can grow with your business isn’t easy. Salesforce Marketing Cloud vs Mailchimp is a common comparison, and while both platforms are popular, they serve very different needs. To help you make the right choice, here’s how they differ.
Tom Ryan
5 mins
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletterTo make personalisation easier for marketers using Salesforce Account Engagement, we’ve put together an entire ebook that outlines the strategies and tools for perfecting personalisation.
Download now
