Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
On 16th July 2020, Pardot announced that at the end of July, Pardot Premium edition would be released. They openly say that this drop has the newest technology that enables B2B marketers to successfully execute their ABM and lead generation strategies. From what we’ve seen, we would have to agree.
As part of the release, you may have seen the popup on your Pardot dashboard:
If you haven’t clicked it, the new features being released for Pardot Premium are:
So let’s explore these further…