Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
4 mins
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Not long ago, I published a blog about the MarCloud team’s favourite Pardot 2020 releases. Well, it’s likely I would have made the features of Pardot Premium number one in the list, had we known these were coming!
On 16th July 2020, Pardot announced that at the end of July, Pardot Premium edition would be released. They openly say that this drop has the newest technology that enables B2B marketers to successfully execute their ABM and lead generation strategies. From what we’ve seen, we would have to agree.
As part of the release, you may have seen the popup on your Pardot dashboard:
If you haven’t clicked it, the new features being released for Pardot Premium are:
So let’s explore these further…
Pardot Business Units is a big deal for larger organisations that operate across different geographical regions, different brands, or any other organisation segment. With the option to have 25 business units (or even more if requested), we can literally have separate databases within the one Pardot account.
If your account has multiple business units and many users creating marketing assets then this update to Business Snippets will allow you to more easily manage business content.
Business Snippets can be used across one or many business units. Now, reusable content such as legal disclaimers, copyright information, will help to maintain a consistent brand message in all of your marketing assets communications.
B2B Marketing Analytics Plus included in Pardot Premium will feature more advanced built-in artificial intelligence (AI) for identifying campaign influence.
The Account-Based Marketing and Marketing Campaign Intelligence apps help to explore data and with Einstein Discovery it will identify improvements. Meaning, not only will we get a better understanding of the performance of our past campaigns, but we will now also receive suggestions on what we can do next to maximise ROI at every stage of the funnel.
This dashboard allows us to find valuable information about our accounts and filters information from the four datasets:
The main dashboard that comes with this app includes Top 10 values’ and Expected revenue amounts’. We can then use the Pipeline Dashboard, Accounts Dashboard and Closed Opportunity Dashboard to find the most valuable accounts.
We can also use Einstein Discovery predictions within the App to predict future outcomes and ways in which we can improve these predicted outcomes. Find out how to set up predictions here.
The Marketing Campaign Intelligence App allows us to explore sales and marketing dashboards and lenses - all to improve Sales and Marketing Alignment. Within the app, you can view prospect engagement data from Pardot, and campaign data from Salesforce.
Similar to the Account-Based Marketing App, we can create an Einstein Discovery story to see predictions and help improve prospect engagement.
Salesforce has put together a great video to show just how B2B Marketing Analytics Plus works.
Lightning Experience accounts with Pardot Advanced and Pardot Premium edition can now test, audit and configure Pardot - before going to live production.
In an isolated training environment, admins and developers can safely test Pardot. Not only does it provide the staging ground that developers need to make any configuration changes, but it ensures any performed operations in the Sandbox will not affect the production org.
This developer Sandbox for Pardot is a Pardot Business Unit that is provisioned from a Salesforce Sandbox.
As part of Pardot Premium, we can now access Premier Plus which is going to allow us to maximise the value of Pardot.
At the touch of a button (so to say) we can now access a team of certified Salesforce experts, who provide guidance, support, and training post-implementation!
Pardot advises this release will boost productivity and free a team from day-to-day administration tasks, such as setting up users or creating reports, so that teams can focus on more strategic projects - and we certainly would have to agree!
Well, there we have it! I hope this overview has given more context and got you excited. We are looking forward to seeing just how the Pardot Premium release is going to fit into the broader ecosystem.
For us, the key highlight is having access to B2B Marketing Analytics Plus. This will allow full access to the complete analytics platform within Salesforce. Which is purposely built for marketers to understand campaigns and includes an ever-growing collection of intelligent marketing tools.
As always, if you have any questions or would like to discuss any features please get in touch.
Having worked with Salesforce products for 10+ years, Chloe is a certified consultant and marketing automation enthusiast with a varied background across martech, operations, and enterprise consulting. She loves meeting new people and sharing her knowledge to set them up for success, including matching MarCloud customers with the right service solutions. Passionate about ethical marketing, she'll find any excuse to talk about GDPR and compliance on the Salesforce platform.
More by Chloe ProwseProving ROI is the holy grail for marketers. In our ‘How to Measure ROI Using Pardot’ eBook, you’ll find a detailed list of all the steps you need to take to fully track and report on marketing attribution and return on investment. If you can make it through the guide with every single checkbox ticked, you can consider yourself a true expert!
Download nowAI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?
Tom Ryan
3 mins
Salesforce customers have seen exciting innovations in 2024, with new Marketing Cloud Editions and the introduction of Agentforce leading the charge. Agentforce, Salesforce’s latest AI-driven tool, promises to revolutionise how businesses operate by streamlining workflows and delivering personalised customer experiences.
Tom Ryan
3 mins
Salesforce customers from across the globe recently tuned into a live webinar hosted by MarCloud Consulting, featuring Chris Pannell, Regional Vice President at Salesforce, and Tom Ryan, Founder and CEO of MarCloud. The session covered everything from Marketing Cloud Growth and Advanced Editions to the role of Data Cloud and Einstein AI.
Liyana Yusoff
3 mins
Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletterIn our ‘How to Measure ROI Using Pardot’ eBook, you’ll find a detailed list of all the steps you need to take to fully track and report on marketing attribution and return on investment.
Download now
![Coloured background with text Marketing Cloud Editions: Growth & Advanced [Webinar Replay]](https://www.datocms-assets.com/103555/1733972892-marketing-cloud-editions-growth-advanced.png?auto=format&dpr=0.5&w=1568)
