Pardot Email Marketing • Drag-and-Drop Builder
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
As of the 17th of October, we can now access the new drag-and-drop email builder in Pardot Lightning. This is an exciting new update for Pardot email marketing that the team at MarCloud Consulting have loved exploring.
If you have experienced frustration with Pardot email building, testing and sending, this may be the answer.
We’ve already written about the introduction of the email builder in our blog Revealed: The New Drag-and-Drop Pardot Email Builder, focusing briefly on the pre-setup steps needed for this feature to operate.
Now, I’m going to delve into the capabilities of it!
Before we start, we will need to ensure that the following steps are enabled, these are prerequisites required for the new email builder to work:
- Pardot Lightning app
- Connected Users
- Upgraded to Handlebar Merge Language (HML)
- Connected Campaigns is enabled
- Access to Content Management System (CMS) in Salesforce
If you need any help with setting up any of these prerequisites, please get in touch with our team at MarCloud Consulting.
After these steps have been enabled, there are a few more to go through before we reach email building bliss!