Pardot Cookies • Tracking
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
We all know about third-party cookies, these have been the basis of tracking visitors across the web for years. However, third-party cookies are being blocked by more and more browsers to protect consumers’ privacy. As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta.
The difference between third-party and first-party cookies
Generally speaking, most browsers accept first-party cookies by default, as their primary role is to allow customisation and improve user experience.
From a technical perspective, there isn’t much difference between first and third-party cookies. The distinction is in the detail, and lies in the context of a particular visit and who creates a cookie:
- First-party cookies are created and viewed by the website operator of the website we are visiting. They allow website owners to collect analytics data, remember language settings, and help provide a good user experience.
- Third-party cookies are created by domains other than the one we are visiting directly, hence the name third-party. They are used for cross-site tracking, retargeting and ad-serving.