Pardot Cookies • Tracking
We all know about third-party cookies, these have been the basis of tracking visitors across the web for years. However, third-party cookies are being blocked by more and more browsers to protect consumers’ privacy. As part of the Summer ’20 release, Pardot announced support for first-party cookies in an open beta.
The difference between third-party and first-party cookies
Generally speaking, most browsers accept first-party cookies by default, as their primary role is to allow customisation and improve user experience.
From a technical perspective, there isn’t much difference between first and third-party cookies. The distinction is in the detail, and lies in the context of a particular visit and who creates a cookie:
- First-party cookies are created and viewed by the website operator of the website we are visiting. They allow website owners to collect analytics data, remember language settings, and help provide a good user experience.
- Third-party cookies are created by domains other than the one we are visiting directly, hence the name third-party. They are used for cross-site tracking, retargeting and ad-serving.