Once created, we can send and resend content to different recipients and segments.
No more cloning previously sent emails!
We can no longer select the same list for both the recipient list and suppression list.
Contextual Reporting at Every Level
Metrics will be available at the email template level, allowing us to see the performance of a particular asset at a glance. We can then access more granular data at the email send level to get a better understanding of the overall success.
By using Engagement History, we can also see all of this valuable data at the campaign level.
What does the email builder look like?
The Pardot email builder is built on the Salesforce platform, ensuring a consistent experience for marketing, sales and service users.
So, what needs to be on our to-do list?
If we want to take advantage of this new builder – and let’s face it who wouldn’t – we’ll need to enable the following:
Pardot Lightning App
The builder is exclusive to the app, so now is the time to get this set up if not already.
Again, if not done already, we will need to connect Pardot and Salesforce campaigns. Not only will this give us access to the new builder it will also save time with no need for duplicate data entry.
Handlebars Merge Language (HML)
This will standardize merge language and we will also benefit from this in the classic Pardot email experience.
By creating a workspace we can organise content for use with the new builder. Get started with this early on as it requires us to set up our domain and workspaces.
Need a hand getting started?
Whether you need our expertise or simply don’t have time to get this feature up and running – we’re here to help.
Hannah has 8 years of experience specialising in email and marketing automation. She is passionate about utilising marketing automation to create efficient campaigns that offer value to the customer and generate leads.