Revealed: The New Drag-and-Drop Pardot Email Builder
Pardot Email Builder • Winter’21
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
A brand new Pardot email builder is actually happening…
And the best news is that it will be made available to all Pardot editions.
The way we create emails is about to get a whole lot easier.
Anyone who has previously struggled with the classic Pardot Email Editor is going to love this feature! As part of the Winter’21 Release, Pardot will be introducing a drag-and-drop ‘marketing email in Lightning‘.
Once created, we can send and resend content to different recipients and segments.
No more cloning previously sent emails!
We can no longer select the same list for both the recipient list and suppression list.
Contextual Reporting at Every Level
Metrics will be available at the email template level, allowing us to see the performance of a particular asset at a glance. We can then access more granular data at the email send level to get a better understanding of the overall success.
By using Engagement History, we can also see all of this valuable data at the campaign level.
What does the email builder look like?
The Pardot email builder is built on the Salesforce platform, ensuring a consistent experience for marketing, sales and service users.
So, what needs to be on our to-do list?
If we want to take advantage of this new builder – and let’s face it who wouldn’t – we’ll need to enable the following:
Pardot Lightning App
The builder is exclusive to the app, so now is the time to get this set up if not already.
Connected Campaigns
Again, if not done already, we will need to connect Pardot and Salesforce campaigns. Not only will this give us access to the new builder it will also save time with no need for duplicate data entry.
Handlebars Merge Language (HML)
This will standardize merge language and we will also benefit from this in the classic Pardot email experience.
Salesforce CMS
By creating a workspace we can organise content for use with the new builder. Get started with this early on as it requires us to set up our domain and workspaces.
Need a hand getting started?
Whether you need our expertise or simply don’t have time to get this feature up and running – we’re here to help.
Need a hand getting the most out of your Pardot or Marketing Cloud account?
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation.
Ready to save time, deliver more quality leads, and generate more revenue? Here's how we help.
A Data Scientist and Software Developer, Anton has extensive experience of successfully delivering Martech and Salestech solutions for a variety of clients both big and small. He now leads Marketing Cloud solutions at MarCloud.