Marketing Career Path • Pardot
When it comes to choosing a marketing career path, there are plenty of options. From the creative side of copywriting, web and graphic design, to strategy and account management, there are specialist roles in all sorts of areas.
One of the most appealing marketing career paths right now, though, is to become an automation specialist or consultant.
Spend on marketing automation tools is projected to grow very quickly, to $25.1 billion annually by 2023.
Automation technology is fast becoming a crucial investment for businesses who want to up their marketing game. Which means businesses are in need of automation specialists to help implement and manage activities.
As somebody who has been in the automation industry for many years, I’ve witnessed first-hand the demand for automation specialists – particularly those who are experts in a specific platform, such as Pardot.
It’s why I do what I do.
Recently, I was invited to be a Guest Speaker for the University of Ottawa’s Telfer School of Management. As part of this, I delivered a Q&A session about all things marketing automation for the students of the Digital Marketing Certificate.
Below, you’ll find a transcript of the questions I was asked along with my answers. If you’re just starting out on your marketing career path, or still considering what you should study at university, this may help!
In a hurry? Skip to the question about automation as a marketing career path that interests you most…