Pardot Conditional Completion Action Ideas
Pardot Conditional Completion Action Ideas
Completion Actions • Page Actions
Pardot Conditional Completion Actions aren’t actually available at the time of writing this blog but at MarCloud we’re pretty excited that it’s coming.
So excited in fact, that we want to write down some ideas here to prepare you for how you can actually use this feature when it’s out!
For the record, Pardot is now called Marketing Cloud Account Engagement but we’re still using the term ‘Pardot’ interchangeably as we know our audience are still using and searching the old name online (and out of habit!).
What is a Conditional Completion Action & why is it important?
Okay, so the Pardot community has wanted this feature for years. Currently, we can apply Completion Actions when a prospect takes an action. Think about page views, file downloads, form completions, link clicks, email opens, and so on.
But what happens when you want to treat prospects differently? That’s what marketing automation is about, right?
Not all prospects are created equally, so a Conditional Completion Action will allow us to have basic criteria like ‘if prospect is opted-in, send them an email’ but ‘if they aren’t opted-in, notify sales to give them a call instead’.
That’s a super basic example, I’m going to explain more below but the crux of why this is important is because it’s going to allow different automated paths off the back of the same activity.
Here’s how it looks:
Source: Salesforce documentation
This will be available for all editions:
- Pardot Standard
- Pardot Pro
- Pardot Ultimate
- Pardot Enterprise
- Pardot Growth
- Pardot Plus
- Pardot Advanced
- Pardot Premium
Or for those who didn’t know Pardot changed its name:
- Marketing Cloud Account Engagement Growth
- Marketing Cloud Account Engagement Plus
- Marketing Cloud Account Engagement Advanced
- Marketing Cloud Account Engagement Premium
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