Lightning Builder • Landing Page
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
This blog is co-authored by Laura Formby, MarCloud Consulting and Lindsey Mark, Global Cloud Solution Alliances Sr. Manager at Salesforce.
The beauty of the Pardot Lightning Landing Page Builder is that it allows marketers to create landing pages in Pardot independently and with ease. The interface and functionality is designed to be fully intuitive and simple to use without the need for a demo or training.
Nevertheless, the Landing Page Builder is a brand new feature to Pardot, and therefore, it makes sense that users familiarise themselves with how it looks and works.
Even the most straightforward, user-friendly tools prompt questions from time to time, so the purpose of this blog is to show you the basics and pre-empt any questions you may have. We’ll also discuss best practices that will help you create the best landing pages possible.
If you’re reading this and wondering what this shiny new landing page tool even is, you can find all the details in our previous blog announcing the Lightning Landing Page Builder. We also recommend you visit the below links to understand how to prepare and configure the Landing Page Builder: