This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Marketing automation software is no longer a new or novel technology. The first tool was released way back in 1992 and since then, the industry has grown to be worth a whopping $1.65 billion!
Yet, in that same amount of time, the capabilities of marketing automation software have multiplied.
What started as a platform that could simply automate the send of your email campaigns has become a way to holistically schedule and manage multiple marketing channels, around the clock.
For marketers, it has felt a lot like chasing our tails, trying to learn and keep up with advances in this industry.
With software like Pardot on the scene, the possibilities for our lead generation and nurture activities are vast. The tricky part, though, is really knowing how to implement, manage, maintain and evolve our marketing automation approach using this tech.
How to become a pro at marketing automation
Honestly, I don’t think there are enough easily accessible resources about this topic for marketers, particularly in the business-to-business market.
The best way to become a pro is, of course, to get hands-on and use an array of automation tools. If your background is working within marketing agencies, like mine, it’s fairly easy to do this, given you have multiple client accounts each utilising different automation software.
For most client-side marketers though, it’s likely you’ll only have the opportunity to work with a single marketing automation platform as part of your role.
If you have a desire to really diversify your understanding of this tech and become advanced in automation theory too, where do you go for this education?
Perhaps you’d like to move your career into the marketing tech space entirely, as a specialist for your company or as a consultant. Maybe you simply want to know as much as you can so you can plan and launch successful lead generation campaigns.
Whatever your motivation, read on because below I have listed ten online resources that I access daily for news, updates, best practice theory, and to generally maintain my understanding of not just Pardot, but marketing automation as a whole.
Our top 10 resources (in no particular order)