Enable Einstein Send Time Optimization To Boost Email Engagement
Enable Einstein Send Time Optimization To Boost Email Engagement
Email Marketing • Pardot Features
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
When you put so much work into designing email templates, writing content, and adding the right images and buttons in an email, it would be amazing if at least recipients opened it, right? As everyone goes about their day differently, it can be tricky to narrow down a certain time and day that’s best for all recipients. For that to happen, we need to know when prospects are available to open their inbox and tailor each email sent individually.
So how do you determine the best days and times to send to an email list? And how do you adjust sending time according to each prospect? Pardot has finally found a solution to this dilemma!
As part of the Salesforce Summer ‘21 release, Einstein Send Time Optimization is available for Pardot list emails. This amazing feature chooses the right time to send an email to prospects, based on past behaviour, which maximises the possibility of receivers opening the email.
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