Why Pardot • Marketing Automation Software
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Of the thousands of marketing automation software available to marketers these days, there are a handful that can be considered full-service, premium solutions. When choosing between these various marketing automation tools for your business, you’ll likely ask yourself the million dollar question; why Pardot?
It’s a question Tom Ryan, the Founder of MarCloud Consulting, often hears from clients just starting out with their marketing automation implementation.
It’s also one he had to answer himself, years ago.
Having started his career within a specialist B2B marketing agency, Tom was naturally drawn to the technology aspect of marketing.
He felt the power of automation combined with great marketing strategy and best practice, was an area that was destined to grow in importance for businesses.
Not only this, Tom’s skills fit perfectly with running marketing automation campaigns, thanks to a background in email automation, inbound marketing, and some hands-on experience with popular automation platforms..
With this in mind, Tom moved into the fintech world, running marketing automation campaigns for a well-known online loan provider.
The platform of choice for this provider was Pardot.
Very quickly, Tom and his colleagues focused on becoming the marketing leaders in their space and as a result, attracted enquiries from other fintech companies in need of support and training on the Pardot platform.
A natural preference and flair for Pardot had made Tom known amongst the industry.
So, when Tom’s employer relocated their offices out of the city, Tom took the opportunity to move into Pardot consulting full-time.