A joint venture was formed between Tom and a colleague from his previous company but after a year, they went their separate ways and Tom founded MarCloud Consulting so he could continue educating and supporting businesses in Europe, Australia and the US with Pardot.
Circling back to the question then, why Pardot? At this stage in his career, Tom could have launched a marketing automation consultancy that worked across multiple platforms. The demand is certainly there.
The answer is, Tom’s preference for Pardot is authentic.
Plus, delivering consultancy on the Pardot automation solution alone means Tom is truly an up-to-date expert in this specific solution, rather than having his attention strewn across other tech.
As Tom puts it, “I would rather be an expert in one platform rather than a jack of all trades. Clients who work with MarCloud Consulting are confident they are working with a team that know Pardot inside-out and will stay up to date on all of the latest improvements”.
Why Pardot for your business?
In a nutshell, the integration between Pardot and Salesforce is so seamless and the constant developing of the systems is so advanced, that clients are being supported by an ever-evolving platform.
As marketers, we all know that having technology that progresses with trends and demand is vital to our marketing success.
If you’re using Salesforce CRM, Pardot is the natural go-to solution for B2B marketing and lead generation.
Even if you’re not, Pardot can still be the right platform for you. Our About Pardot page gives you just a few reasons why.
Of course, all automation solutions have their pitfalls and Pardot is no different. At MarCloud we feel that the only real downfall of Pardot is that the out of the box landing page editor isn’t great. Hence, we need custom coded templates built by developers who know how to code specifically for Pardot (and for the record, MarCloud has a team of developers who do exactly this, plus pre-made Pardot templates available to buy).
If you’re mulling over the question ‘why Pardot?’ perhaps one of our consultants can help. Whether you have questions or would like a demo of the system, get in touch and we can talk it through.