When it takes a week or months for your customers to move from the ‘I’m thinking about the possibility of buying’ to ‘I want to buy from this vendor’, say in the case of buying a house, or switching financial providers, or investing in a new business technology, Pardot is intrinsic to maintaining consistent, strategic contact with them. By setting up regular emails that are tailored and flexible depending on that particular lead, you can stay ahead of the competition and front of mind. It also saves your sales team time calling to ‘check in’ every month.
You already use Salesforce
While Pardot can connect with SugarCRM, Netsuite and Microsoft CRM, Salesforce is the easiest in terms of set up time thanks to the fact it’s developed by the Salesforce company. Generally, if you use Salesforce, Pardot is your go-to marketing automation software.
You’re missing out on opportunities to sell to existing customers
Customer marketing is proven to be more cost-effective than generating new business, yet it’s an area a lot of companies overlook in the quest to constantly find new leads. Marketing automation software Pardot can help you to set up customer marketing tactics that increase revenue.
You want to create content for different customer personas
Pardot has a little trick up its sleeve, called the Engagement Studio. Using this, marketing teams can automate journeys for each different customer persona your business has, which supports your wider content creation goals and makes it easier to ensure the right people are receiving the right types of content.
You need easier access to analytics and KPIs in a single location
The Pardot Insights tool makes measuring your marketing and judging your impact on sales and revenue a whole lot simpler. Rather than trying to connect channel activity to an uplift in overall sales, or connecting downloads of content to recent sales conversion by matching up your CRM records with other tool data, you can jump in and get this kind of reporting right away. So when the C-suite come asking whether Pardot is paying off, you’ll have tangible data to share with them.
If you read every single one of those points with a nod and a mental ‘yes’, Pardot could definitely work for your business.
I hope this article has helped you to decide if Pardot is the solution you want to go with and if so, don’t hesitate to get in touch for support with implementation, training, or ongoing resource. Like any marketing automation software, getting set up and running smoothly can be a learning curve!