Watch as we held an exclusive webinar that walked Pardot users through best-practice marketing automation strategies and talked about what other customers are doing to achieve results within their vertical.
Tom Ryan
1 min
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
The beauty of Pardot is how it allows marketers to have a full view of the customer journey, from top-of-the-funnel acquisition through to lead nurturing, lead qualification, assignment to internal teams, management, and reporting on won sales.
While the concept is exciting for most, when it comes to understanding exactly how to make the most out of Pardot at each stage of the journey and which features to use for the best results, it helps to have a bit of guidance.
Recently myself and MarCloud's Executive Director, Jake Bond, held an exclusive Pardot webinar that walked users through best-practice marketing automation strategies and talked about what other customers are doing to achieve results within their vertical.
Lucky for you, we recorded the webinar! So you too can benefit from our expertise in the Pardot platform. Just hit play on the video below:
If this webinar has raised some additional questions for you that weren't answered in the video, feel free to send a message and one of us will get back to you. Otherwise, go ahead and learn more about the best practices that will set you up for better marketing results in Pardot by reading one (or all!) of the blogs below:
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
From mapping your typical customer journey to understanding which Marketing Cloud Engagement products are right for your business, this handbook is a fast guide to strategic automated marketing that connects with the customer at each stage of their purchase journey.
Download Creating Customer Journeys GuideGetting sales and marketing teams to sing from the same hymn sheet is a common challenge for businesses, even those using market-leading platforms like Pardot (Account Engagement) and Sales Cloud.
Karen Kalejaiye
4 mins
With Marketing Cloud Growth being built on the Einstein 1 platform, Salesforce has thrown a bit of a curveball in the marketing automation game.
Tom Ryan
5 mins
Proving return on marketing investment is the ultimate goal for any marketer and Account Engagement (Pardot) makes doing so much more achievable. However, accurate Pardot ROI reporting depends on a whole host of factors.
Tom Ryan
3 mins
Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Ready to save time, deliver more quality leads, and generate more revenue? Here's how we help.
View support services
