Marketers comparing Marketing Cloud Editions are often confused about the options available to them - and the new products added in 2024 have only heightened that confusion! Marketing Cloud Advanced Edition is one of these new products. In our latest eBook, we unpack everything you need to know about this Salesforce tool.
2 mins
Whether you’re a potential customer exploring the marketing automation platforms best suited to your business, or a Salesforce user looking to understand and evaluate ways to scale your marketing efforts, Marketing Cloud Advanced Edition is worth investigating.
Launched in 2024, Marketing Cloud Advanced can be purchased as a standalone product, or used within existing Account Engagement accounts, to support enterprise businesses with delivering return on investment from sophisticated customer journeys.
In either case, you need to know exactly what Marketing Cloud Advanced can do before building your business case or marketing strategy around it.
The free guide from MarCloud is here to cut through the noise.
Written for ambitious marketing leaders facing common challenges such as:
“How do we prove marketing ROI to the wider business?”
“Our sales and marketing teams just aren’t on the same page.”
“We’ve invested in automation, but it feels like we’re only scratching the surface of its capabilities.”
… The free guide to Marketing Cloud Advanced gives you clarity over what Marketing Cloud Advanced brings to the table, who it’s for, and how it works within the Salesforce world to help businesses like yours achieve marketing serenity (yes, it’s a thing!).
Along the way, we’ll highlight why being ‘on-core’ matters, how tools like Data Cloud and Agentforce enhance Marketing Cloud Advanced, and why time and resource constraints shouldn’t hold you back.
The full contents of the eBook include:
What to expect from this eBook
Meet the author
What is Marketing Cloud Advanced Edition
Who is Marketing Cloud Advanced Edition for?
Why ‘on-core’ is always best
Comparisons with other editions
Standout benefits of Marketing Cloud Advanced
Implementation & integration tips
Reporting on ROI
Futureproofing your marketing
How to get started sooner
Get clarity over what Marketing Cloud Advanced brings to the table, who it’s for, and how it works within the Salesforce world to help businesses like yours achieve marketing serenity
If you’re struggling to show why an investment in Marketing Cloud Advanced is the right move, or interested in tapping into features already available in Account Engagement, this eBook is for you.
Download Marketing Cloud Advanced Edition Unpacked here.
Have a question or want to chat about tailored Marketing Cloud support for your business? Let’s talk! Request a call with one of our Salesforce marketing experts.
Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade. He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles. A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.
More by Tom RyanThe free guide to Marketing Cloud Advanced gives you clarity over what Marketing Cloud Advanced brings to the table, who it’s for, and how it works within the Salesforce world to help businesses like yours achieve marketing serenity.
Download nowYou might have heard about Agentforce, Einstein, and for a short period of time, Marketing GPT - three powerful AI tools within the Salesforce ecosystem - but how do they actually work, and more importantly, how can they make marketers’ lives easier?
Tom Ryan
2 mins
If this is the first time you’re realising you need a Marketing Cloud Agentforce strategy… don’t panic. Most Salesforce customers are in the same boat; scrambling to figure out how Agentforce can benefit their Marketing Cloud activities - and the business overall.
Tom Ryan
3 mins
Salesforce Agentforce agents offer an excellent way to streamline your marketing processes. These AI-powered assistants are designed to take over repetitive tasks, manage large volumes of data, and enhance customer interactions, all while working alongside your marketing team.
Tom Ryan
4 mins
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletterGet clarity over what Marketing Cloud Advanced brings to the table, who it’s for, and how it works within the Salesforce world to help businesses like yours achieve marketing serenity
Download now
