Checklist: Marketing Cloud Account Engagement Landing Pages & Email Best Practices
Free download: Marketing Cloud Account Engagement Landing Pages and Email Best Practices Checklist
Account Engagement • Best Practice
The way you use Marketing Cloud Account Engagement’s (formerly Pardot) Landing Page Builder, Email Builder, or even custom coding your own templates, can make a world of difference to how you reach and engage with prospects.
Here at MarCloud, we’ve worked with many different businesses looking to make the most of these assets to elevate their marketing and nurture activity, increase leads, and secure more conversions. In fact, it’s one of the most common things we help clients with!
Often, part of the problem lies in understanding the differences between whether or not they should use Account Engagement’s Builder features, or rely on custom code to create their landing pages or emails. Even then, they often feel unsure if whichever method they’re using is effective and to standard.
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