We've put together a simple, free and easy-to-use checklist to help you make the most of your Marketing Cloud Account Engagement landing page and email Builder features!
2 mins
The way you use Marketing Cloud Account Engagement's (formerly Pardot) Landing Page Builder, Email Builder, or even custom coding your own templates, can make a world of difference to how you reach and engage with prospects.
Here at MarCloud, we’ve worked with many different businesses looking to make the most of these assets to elevate their marketing and nurture activity, increase leads, and secure more conversions. In fact, it’s one of the most common things we help clients with!
Often, part of the problem lies in understanding the differences between whether or not they should use Account Engagement's Builder features, or rely on custom code to create their landing pages or emails. Even then, they often feel unsure if whichever method they’re using is effective and to standard.
To help simplify this process and keep you on track throughout the development process, we’ve put together a handy (and free) downloadable checklist for you to use!
Read on to find out more about what’s included on the checklist, and how it can help ensure you build effective landing pages and emails in Account Engagement.
Before you get to the fun part of checking things off your list, you’ll find a simple table synthesising information about the differences and similarities between the respective Account Engagement Builder options, and custom coding.
Say you want to create a landing page, for example. Before you begin the development process you can use the table to first determine whether you’d prefer to use (or should use) the Account Engagement Landing Page Builder, or custom code.
Once you’ve created your landing page using the chosen method, you can then use the checklist to review your work and ensure it meets best practice techniques and methods.
Even if you’re familiar with Account Engagement's Landing Page Builder, Email Builder, or how to custom code, having a checklist nearby that clearly and explicitly breaks down everything you need to keep in mind is a super useful resource to have.
After all, we’re sure you’ve got more important things to worry about on your landing page and email-building journey!
Download your copy of the Best Practices for Development Checklist here.
We’ve created this checklist to complement our Best Practices for Developing Marketing Cloud Account Engagement Emails & Landing Pages eBook, which you can also download here.
Need a hand? We’d be happy to help. Complete our contact form at any time and we’ll be in touch!
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
More by Anton MinnionOur 'Development Checklist: Emails & Landing Pages' is designed to clearly and explicitly outline everything you need to keep in mind when coding and creating your assets – just in case you forget or need a refresher! Print out and stick to the office wall, or save it to your desktop.
Download nowAI is revolutionising how marketers work, and Salesforce has been leading the charge with its AI offerings for marketing automation. If you’re already using Einstein for Marketing Cloud, you might be wondering how Agentforce fits into the picture. Is it a replacement? An upgrade? Or something entirely different?
Tom Ryan
3 mins
Salesforce customers have seen exciting innovations in 2024, with new Marketing Cloud Editions and the introduction of Agentforce leading the charge. Agentforce, Salesforce’s latest AI-driven tool, promises to revolutionise how businesses operate by streamlining workflows and delivering personalised customer experiences.
Tom Ryan
3 mins
Salesforce customers from across the globe recently tuned into a live webinar hosted by MarCloud Consulting, featuring Chris Pannell, Regional Vice President at Salesforce, and Tom Ryan, Founder and CEO of MarCloud. The session covered everything from Marketing Cloud Growth and Advanced Editions to the role of Data Cloud and Einstein AI.
Liyana Yusoff
3 mins
Our market-leading framework, 'B2BMA Nirvana by MarCloud', addresses every part of Account Engagement (Pardot) and your Salesforce ecosystem. Using this framework, MarCloud experts have the wisdom and experience to guide you on the path to complete marketing and reporting clarity.
Reach the highest state of Salesforce marketing so you can save time, deliver quality leads, and generate more revenue using Marketing Cloud Account Engagement (Pardot) and other Salesforce platforms. Whatever your current circumstance, we'll get you to a place where everything works.
MarCloud is a team of certified Pardot, Marketing Cloud, and Salesforce specialists. We help businesses to unlock the potential of marketing automation. Sign up to receive regular Marketing Cloud content to help you align your technology with your business goals.
Sign up to the newsletterOur 'Development Checklist: Emails & Landing Pages' is designed to clearly and explicitly outline everything you need to keep in mind when coding and creating your assets.
Download now
![Coloured background with text Marketing Cloud Editions: Growth & Advanced [Webinar Replay]](https://www.datocms-assets.com/103555/1733972892-marketing-cloud-editions-growth-advanced.png?auto=format&dpr=0.5&w=1568)
