Integrating Salesforce with other systems should, in theory, be fairly straightforward. Data goes in, data comes out, and everything syncs as expected. But marketers know it doesn’t work that simply. The dilemma for many teams is: do you build the integration in-house, or work with Salesforce integration companies that specialise in this exact type of work?
5 mins
Within Mobile Studio, one of the best features is mobile geofencing. Here are a few creative ways to get you started.
Chris Thompson
4 mins
With so many tools across the full suite, it’s time we shared our ‘must-use’ pick of all the Salesforce Marketing Cloud features available.
Anton Minnion
3 mins
Did you know that it’s possible to connect Pardot and Advertising Studio, so you can include these prospects in your campaigns too?
Anton Minnion
6 mins
You may have noticed the ‘Dynamic Content’ Block in Salesforce Marketing Cloud Engagement before, yet steered clear of using it, fearing it could be too complicated to set up correctly.
Kumar Gurrampalli
4 mins
Depending on the scope of your activity now and into the future, it’s likely you’ll need an entire team focused solely on your automation activities. This is because there are many skills required.
Tom Ryan
3 mins
As with any premium software, Salesforce Marketing Cloud comes with a learning curve. For busy in-house marketers, it can be challenging to learn the system and run efficient, successful campaigns. This is why Salesforce Marketing Cloud partners exist.
Anton Minnion
3 mins
How relevant is dark mode to your email campaigns? Very! So why you might go to the effort of making an email template for dark mode?
Tom Ryan
3 mins
Salesforce Marketing Cloud Email Studio is capable of much more than you probably think. At MarCloud, we have personal favourite features that take client campaigns from standard to sophisticated.
Tom Ryan
3 mins
You may have already heard that Oracle is laying off hundreds of its employees primarily focused on the advertising and customer experience group. This could massively impact Eloqua customers and for some, it will be the beginning of a search for Eloqua alternatives.
Tom Ryan
7 mins
Simply put, when it comes to creating a robust, actionable, and insightful data environment for marketing teams, Salesforce Marketing Cloud Engage has the competition beat. Here's why.
Anton Minnion
4 mins
To answer the question, yes, Marketing Cloud, formerly known as ExactTarget, is one of the products Salesforce acquired and now forms part of their ecosystem. It was renamed Salesforce Marketing Cloud not long after the acquisition, in 2014.
Anton Minnion
4 mins
Our Automation Studio vs Journey Builder Cheat Sheet is the perfect reference guide to use when you don't have the time to find the answers you're looking for!
Kumar Gurrampalli
1 min
It's not uncommon for people to often feel confused when it comes to knowing the difference between Marketing Cloud's Automation Studio and Journey Builder. Consider this as your ultimate guide as we explain the what each one does, when you should use them, and why.
Carl Mortimer
1 min
We dive into a brief overview of Marketing Cloud studios. We explain each of the studios, what they do and why you should consider adding them to your marketing toolkit.
Carl Mortimer
4 mins
With every Salesforce Marketing Cloud release, I’m eager to learn how the features and functionality have been improved. I’m happy to report the October 21 release does not disappoint!
Kumar Gurrampalli
3 mins
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