Choosing between HubSpot and Salesforce is one of the most common decisions enterprise marketing teams face when looking to scale lead generation, demonstrate ROI, and get more done with less technical complexity. It’s no small task and often results in comparison fatigue and confusion.
5 mins
The power of a full-scale b2b marketing automation software to help you demonstrate ROI can't be debated. It allows you to show the journey of your prospects from their initial touchpoint online, to their moment of conversion.
Tom Ryan
1 min
If you're just about to do your Salesforce Pardot integration, stop and read this article first! I will share the most common Pardot Salesforce integration mistakes and also explain why these need to be avoided.
Tom Ryan
3 mins
Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially challenging.
Tom Ryan
5 mins
Getting to grips with any new marketing automation software takes time. Whether you're a business just getting set up with Pardot, or a consultant who needs to know the software better, this DIY course will show you how.
Anton Minnion
2 mins
Pardot is a Salesforce marketing automation software that has a broad range of features that makes running and measuring marketing campaigns from a single place easy. Learn what Pardot is and how it can help your marketing team.
Tom Ryan
3 mins
Take a look at how your SaaS platform can integrate with Salesforce and Pardot with this free systems architecture diagram designed by Macram. The illustration visualises the SaaS platform, Salesforce, Pardot systems architecture and more.
Tom Ryan
1 min
Choosing to implement Pardot as your marketing automation platform of choice is a big decision as it takes a lot of time researching and planning how the platform will fit within your organisation. Read through our comprehensive guide.
Tom Ryan
3 mins
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