As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.

One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, ‘Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!