Hollie Fitzpatrick

With a keen interest in marketing technologies, Hollie strives to find the best solution to increase the efficiency and quality of marketing campaigns through rigorous testing and data analysis. In her free time, Hollie enjoys portrait art and learning new skills.

More from Hollie Fitzpatrick

2022-08-09T04:40:02+01:00
Salesforce Training
2022-08-09T04:40:02+01:00

Moving Through the Sales Cycle using Salesforce...

Salesforce Lead Status can identify exactly how leads move through the sales cycle, from Lead to Opportunity to Closed Customer, by pinpointing their recent engagements. In this blog we cover key differences between Leads and Contacts and dive into how to set up a custom Lead Status.

2022-08-09T04:40:02+01:00April 6th, 202122 minutes
2022-08-09T04:42:18+01:00
Salesforce Training
2022-08-09T04:42:18+01:00

Salesforce User Sync & Identity License Ma...

The problem we face since the single-sign-on (SSO) update is that Pardot-only users have a specific role within Pardot. So, can this be amended for each user? The answer is, we can create custom profiles for Identity users in Salesforce. 

2022-08-09T04:42:18+01:00February 23rd, 202119 minutes
2022-08-09T04:42:33+01:00
MCAE (Pardot) Support
2022-08-09T04:42:33+01:00

Pardot vs. Google Analytics: Why is My Data Dif...

One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, ‘Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!

2022-08-09T04:42:33+01:00February 16th, 202125 minutes
2022-08-09T04:43:12+01:00
Salesforce Support
2022-08-09T04:43:12+01:00

Ensuring APIs Are Still Accessible With Salesfo...

With the end of Pardot-only logins, coming February 15th 2021 (this is the date provided so far), users who are not enabled with Salesforce SSO (Single Sign On) will lose their ability to log into Pardot. Fear not, we have a solution for you!

2022-08-09T04:43:12+01:00January 14th, 202118 minutes