Pardot has found a solution to the dilemma of when is the best time to send email campaigns! Say hello to the new feature: Einstein Send Time Optimization. Start using it today.
Salesforce Lead Status can identify exactly how leads move through the sales cycle, from Lead to Opportunity to Closed Customer, by pinpointing their recent engagements. In this blog we cover key differences between Leads and Contacts and dive into how to set up a custom Lead Status.
We’ve decided to take things a step further with a library of how-to style Pardot videos! You can find these videos on our YouTube channel, as well as peppered throughout our past and future blogs here on the site too.
The problem we face since the single-sign-on (SSO) update is that Pardot-only users have a specific role within Pardot. So, can this be amended for each user? The answer is, we can create custom profiles for Identity users in Salesforce.
As a business, your email database is quite possibly your most valuable asset. We strongly advise that you implement two-click unsubscribe for your Pardot email campaigns. Read on to find out why and how to implement this.
One of the biggest questions we receive from clients about the Google Analytics native connector in Pardot is, ‘Why are we noticing discrepancies between Google Analytics data and the pre-built reports in Pardot?’. Let's go over it!
Importing and exporting prospects are two great features of Pardot. We recommend keeping your Pardot tidy and spring cleaning it every so often. This blog covers how to import and export prospects correctly.
With the end of Pardot-only logins, coming February 15th 2021 (this is the date provided so far), users who are not enabled with Salesforce SSO (Single Sign On) will lose their ability to log into Pardot. Fear not, we have a solution for you!
Pardot Tags are labels you can assign to assets within your account, to help filter these quickly and efficiently. However, there are various other ways Tags can be used to our advantage and this blog is here to highlight them.