Support • Pardot Salesforce Consultants
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
When it comes to B2B marketing automation, there’s no better platform than Salesforce Pardot. I say Salesforce Pardot because often, people don’t realise the two names are intrinsically connected so to clarify, Pardot is a marketing automation software owned by Salesforce. It’s one of their many cloud-based products and one that integrates seamlessly with the Sales Cloud CRM.
I’m going to assume you’ve clicked to read this blog post because you’re considering partnering with a consultant in Pardot and/or Salesforce. In which case, the information you’ll read below won’t come across as too ‘salesy’ because it’s really hard to talk about what we do without sounding promotional!
Just to cover our bases though, in case you’re only just doing your research into Salesforce Pardot and whether you even need a consultant to help you implement or manage your account, let’s recap what the platform is.
What is Salesforce Pardot?
Full of advanced features that support lead and account engagement, excellent B2B marketing analytics, builders for landing pages, forms and emails, and automation tools that simplify and put the entire customer journey on auto-pilot, Pardot is a powerful marketing software.
In a nutshell, it’s a platform that allows marketers to run sophisticated marketing campaigns that are highly personalised, to generate qualified leads and ultimately, customers.